A week later, finally ushered in a modest festival - Tanabata. This Chinese-style Valentine's Day, many shops have begun to warm up in advance. Planning activities generally divided into two steps: how to plan activities and how to write activities planning. Part 1 how to plan activities Give me a reason to do it Planning activities to do is very simple, it is difficult. The simple thing is that you can easily find the reasons why you do it; the hard part is how to combine it with the reasons. Then let's talk simple. One reason: time Time reasons are the most common reasons for the activities, there are many reasons for time: a, statutory holidays, such as May Day - the most glorious work; Eleventh - National Day seven days of music. b, seasonal changes, such as season clearance sale. C, the history of today, such as the tenth anniversary of the store, over 99 by 50, the manager is crazy! d, influential festivals, such as Tanabata Festival, Chung Yeung Festival, as well as foreign Christmas, Halloween and so on. To do activities on time, more easily obtain the customer's identity, customers may really believe next week is a celebration, and you may ignore all the goods are mentioned 20. For example: Tanabata of course not to be missed "About Sweet Rose" Activity time: August 1 - August 3 Activities: Couples shop any consumer can receive a rose. About "Hui" Tanabata full delivery Activity time: July 25 - July 27 Activities: 1, VIP customers total spending over 520 yuan a day to send a pair of lovers (less than 40 yuan) with a small cashier can receive daily limit of 50, while stocks last. Ordinary customers accumulative total of 520 yuan a day over a total of 520 yuan to send a pair of couples (glass set less than 30 yuan) with a small cashier receipt can receive 50 daily limit, while supplies last. "The whole store goods, edged down attack" Activities: August 1, 2014 - August 3 Activities: During the event, XX shoe store spending all 377 yuan up 77 yuan (gift certificate, gift card except). Reason two: product / product itself Unlike time, activity can also be done from the product / product itself, and is not affected by the seasons. However, activities planned from this perspective require planners to have a good understanding of the product or the product and can organize and guide the points that the consumers are most interested in. The more common have to buy new bags, or buy new models to send the old and so on. Three reasons: hot spots This I do not have to explain it! Whether it is social hot spots, entertainment hot spots, hot spots of life, can be used as an activity material, activities. If you design activities from this perspective, at a minimum, you should know which hot spots have been recently exposed, and why people use these hot spots. For example: when the Tanabata encounter WeChat Business Shirt,High Quality Business Shirt,Business Shirt Details, CN Jiangyin Yiqifeiyang Apparel Co., Ltd. , https://www.jyyqfy.com