CROBI (Callebaut) Another way to run "niche" fashion
The trend is a social phenomenon of evolving fashion culture. In this torrent, as a pushing hand clothing brand, never lack of innovation, but few revolutionary ideas! Especially at this stage, the most fierce development, walking the popular line of casual clothing suddenly a collective confusion, have changed their personality Fashion route. While many brands are busy improving product style and enhancing the image of the terminal, some brands are still keen to play the "concept" in an attempt to create a distinctive and even superior "high ground" effect in the way of brand packaging. Different means, the purpose is the same: to occupy and expand market share, improve performance and visibility. What is higher or lower, any one moment when the hard conclusion, everything is the market and time have the final say, only the last laugh is the real "hero!" "Cheap fashion" advocate brought women's brand, in addition to Shanghai Guangdong is also a strong area. Because of its geographical location of the particularity, so in operation more international trend. In these thousands of women, large and small, the vast majority of the price positioning for mid-range, because this one the most extensive consumer groups, the so-called popular business model. Recently, CROBI, a French brand introduced shortly after the introduction of the domestic market, chose to pay more and more opportunities to get closer to the vast majority of female consumers in China. According to the introduction of BADEN, the domestic agent of CROBI brand Guangzhou Sejong Garments Co., Ltd., they are optimistic about the operation and development of ZARA, H & M, UNIQLO and other brands. However, instead of simply imitating and plagiarizing, they take their essence and according to the actual situation in China Make the appropriate adjustments. For example, in terms of the loading cycle, CROBI can not do weeks and weeks of new goods, but launched a wave of new half a month; for example, the price, ZARA and other brands to go though parity line, but 99 US dollars corresponding to China is 699 yuan This is still a bit high for the civilian consumer groups in China. The combination of CROBI China's actual consumption, effectively eliminate this regional differences, the price is acceptable to the average domestic consumers, from tens of dollars to a few hundred dollars low. Although walking is a low-cost strategy, but CROBI nor with other domestic low-cost brand spell price. BADEN further explained that as a low-cost fashion advocate, there is no domestic brand advertised as such, CROBI is the initiator of this concept is the pioneer of organic integration of low prices and fashion. It is more stylish than most low-cost brands in the country and cheaper than most fashion brands.