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Chongqing Oni has three series of trademarks: "Oni", "Sias" and "a hundred years of Runfa". O'Neill Hong Kong told the newspaper that he is currently taking various measures to reinvigorate the market of Oni as the current user of the Oni trademark and the inheritor of 'blood'. Hu Yun, director of sales for Oni Group (Hong Kong) Limited spokesman, called it “Activate Shock Dragonâ€.
Industry insiders pointed out that the current revitalization strategies of Hong Kong’s Oni, such as Chow Yun-fa’s endorsement products and plant slogans, show that Hong Kong’s Oni is still deeply immersed in the glory of O’Neill’s previous years to a certain extent. Still, the Japanese market will be renewed by awakening people’s memory. It is reported that Zhou Runfa’s 100-year running advertisement and the 1998 Siasian brand's visit to the Ganges River Basin to find Miss Anne’s secret of “Miss World†repeatedly and creating the “plant†faction are considered by Hong Kong’s Oni. Three trump cards.
In response, Wang Dehong, a senior marketing expert of Shanghai Mead Consulting, said that Chongqing Oni’s many marketing advertisements have indeed left a deep impression on many consumers. However, “there is no need to invite movie stars of the year to re-teach, when Memories have remained in people's minds, and brand positioning can continue, but the means of communication can be changed and it should be more diverse."
Hong Kong Oli wants to activate the old brand to invite Zhou Runfa to speak
Hong Kong Oli wants to activate the old brand to invite Zhou Runfa to speak
Although the dispute with Guangzhou Li Bai on the "Oni" trademark has not yet settled, "Oni" trademark is also unknown to anyone, Hong Kong Oini still played a full resurrection of the name of O'Neill. In addition to Hong Kong O'Neill’s wish to invite Chow Yun-fa’s endorsement, there have been new actions in the structural adjustment and replacement of products, and the most important of these is still the “plant†signboard of Chongqing’s Orni many years ago.