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H&M Brands' First Asian Branch to Be Settled in Hong Kong
H&M Brands' First Asian Branch to Be Settled in Hong Kong
The first Asian branch of H&M, a well-known Swedish clothing brand, will soon settle in Kowloon, Kowloon. It is reported that this branch is located in an area dominated by haute couture, with an area of ​​2,276 square meters. The president of the company, Rolfson Eriksson, said that this decision shows that the company will continue its strategy of opening up new markets. It is looking forward to using Shanghai and Hong Kong as the base for developing the Asian market. H&M, which provides mid-priced casual wear, currently has about 100 stores in Sweden, more than 80 stores in the northeastern United States, and more than 400 stores in European countries such as Denmark, Switzerland, the United Kingdom, and the Netherlands. According to statistics, the group’s turnover last year was approximately US$10 billion.