An average price increase of 10%

In July, the domestic high-priced wine market was not particularly calm. The “Measures for the Administration of Wine Consumption Tax (Trial)” will be implemented from July 1. After the implementation of the wine consumption tax rate is still 10%, the consumption tax of imported wine can be offset by the consumption tax already paid at the import link. This will solve the problem of double taxation for wine producers, and it also means that retail terminals are expected to see new price cuts, and consumers will be able to enjoy "refined" imported wines.

However, this kind of benefit is not reflected in the imported high-grade brandy. In contrast to the sale of low-end and mid-range wines, the value of imported high-grade brandy is still rising. In the counter on the first floor of the Hangzhou Building, the King Real Estate (700 ml) sold for 9,980 yuan and the Hennessy Lee Cognac (700 ml) sold for 12,580 yuan, but this price may also increase. "High-end wine prices may rise in the near future, we are still waiting for foreign manufacturers to further price adjustment notice." Mr. Pan, Hangzhou Jiujiu company responsible person said that the company specializes in the distribution of various types of foreign wine. As for the rate of price adjustment, he predicts that it is generally around tens to hundreds of yuan.

In fact, this situation began in early May, focusing on some high-end brandy brands such as Louis XIII, Hennessy, Remy Martin and Martell. "Increase up one by one, it is estimated that there is about 10%." Mr. Deng, the director of supermarket business of Hangzhou Tower Mall, said. Before Louis XIII rose from 7,100 yuan to 7,900 yuan per bottle. The implementation of the new consumption tax management method for wine does not seem to contain this momentum. Because, after the implementation of the consumption tax management measures, the consumption tax rate for wine is 10%, and the price reduction space may actually be implemented only on a high-end foreign wine at only tens of yuan. At present, the impact of VAT, exchange rate, market input, market supply and demand on the cost is at a hundred dollars. Taking all factors into consideration, the price of high-end wine has risen instead of rising.

Summer is the off-season for high-end wine consumption. Therefore, the price increase has not affected sales. "The consumers of high-end wines do not care about the price level, but are concerned about the persuasiveness of their brands." Director Deng analysis. Currently, Hangzhou Tower’s high-end wines have a monthly sales of approximately RMB 100,000. The brewing price increases of these brands make preparations for the next major attack on the Mid-Autumn Festival and the National Day market.

“After the implementation of the consumption tax management measures, the market structure of high-grade cognac in our province will change.” Mr. Pan, head of Hangzhou Jiujia Jiu Company, said that the top of the domestic cognac market is almost entirely covered by Hennessy, Remy Martin and Martell. Monopoly, they are still high above; and domestic brandy is more concentrated in the low-end market. “There is a vacuum zone with a price difference of up to several hundred dollars.” According to Lin, another wine dealer in Hangzhou, Changyu Wine has reached a cooperation agreement with French Cognac brand manufacturer Farabin Cognac, aiming at this market. . Another company in Xinjiang that specializes in ice wine also wants to enter this market. By then, a new pattern will emerge in the domestic brandy market.