OCTmami Brand Maternity Market Strategic Navigation

The British ice hockey player Kane Rees said: "When people are watching where the ball is now, I'm watching where the next step will be." The strategic vision determines the basic path for the company's future growth.

The Singapore maternity dress brand OCTmami entered the Chinese market in 2004. We have had the privilege of witnessing its growth history and we are fortunate to provide it with a comprehensive development strategy and appropriate business model.

Maternity dress industry in China

At present, there are nearly 100 pregnant women's apparel manufacturers in China, and there are less than 40 professional women's clothing manufacturers. There are less than 10 manufacturers with a certain scale and sales volume of more than 30 million. There is no large-scale enterprise with a sales value of over 100 million yuan. The industry age is not more than 10 years.

In recent years, there are more than 10 international maternity dress brands that are planning to enter the Chinese market. The native women's apparel companies are generally weaker in strength and relatively less competitive, with no obvious strong companies.

Development status of maternity dress in developed countries and regions

In the United States, only 1.2 billion of maternity clothing was consumed in 2003. Gap and Old Navy have begun to get involved; Nike also plans to work together with Vogue, Liz Lange and other top designers to develop special clothing for pregnant women.

With only 4.2 million people in Singapore, Mothercare single-brand has achieved annual sales of more than S$30 million.

In Hong Kong with a population of less than 6.9 million, there are also more than 60 medium-sized and above pregnant women clothing outlets, each with a turnover of over 10 million Hong Kong dollars.
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Looking at the development potential of the maternity industry from OCTmami

When OCTmami first entered China in 2004, the total turnover was still less than 40 million yuan. After consulting and counseling in the past two years, by 2005, the total turnover had reached 80 million yuan and exceeded 110 million yuan this year. Not difficult.