Shishi children's clothing industry rely on cultural and creative description of "fairy tale legend"

212 set of animated "Haier Brothers" fun, smart and alert, affecting the growth of a generation of Chinese children. Unexpectedly, this cultural brand was caught by Huarong Group in Xiamen. Recently, Huarong Group joined forces with Haier Group to jointly establish the No.1 brand of children's products in China. With the popularity and reputation of "Haier Brothers" in children, the company produces accessories including children's shoes, children's wear, stationery and toys Series of children's products, the main Chinese children's products market. The news in Shishi children's clothing industry caused no small shake, as Shishi Textile and Garment Association President Dongsheng said: "Huarong clothing manufacturing industry, with the help of" Haier Brothers "cultural influence and Haier Group's marketing network, Shishi clothing industry has seen two things, one is the era of Chinese children's clothing industry decisive battle the domestic market has arrived; second, including clothing, including children's clothing apparel industry in China Competition era has come. "China With hundreds of millions of children's large market, there is a huge market space, at present, some foreign children's clothing brand in South Korea and Japan have eyeing the Chinese market. Chinese children's clothing enterprises, including Shishi, do not occupy. The market has no place to stand. Shishi's children's clothing industry has developed earlier, now has a size of 500 children's clothing manufacturers, but some children's clothing enterprises in Quanzhou and Jinjiang come from behind, tick, Green and other brands in the domestic market Has a considerable impact.Although the lion lions, pranks, quarter quarters and a smaller number of children's clothing brand, but in addition to wild leopard and other leading enterprises in the domestic market to maintain a certain share, the vast majority of businesses have become cheap Of the "foreign workers." Currently hundreds of Shishi hundreds of children's clothing business 95 %% is to do foreign trade, a large number of children's clothing in the Middle East and other places "foreign buyers" at a low price pile away, many children's clothing to foreigners In fact, the Shishi business only made modest processing fees and fabric accessories money. Some children's wear only sell a few sets of RMB, but a little foreigner After processing can be sold for 10 several dollars or more.Therefore, always appear "people tired play not good" embarrassing situation.The person said: always for foreigners "junior" not Lee state really should strive to change. "A brand called the sound of children's clothing can be sold for more than 200 yuan, and if it is only 'fabric work', usually one can only sell twenty or thirty yuan or even lower. The difference between them is cultural content. "Fung Lane, a children's clothing business owner that: Huarong Group resorted to" rely on the brand culture to lead the consumer trends, "the trick, a move superior, if well managed completely set off in the domestic market may be violent consumer cyclone, Because the image of Haier brothers has deep millions of children's hearts. "Lions lack of children's clothing, in fact, the lack of ideas. This idea is cultural creativity. "This idea is both reflected in the brand culture, but also reflected in the development strategy of entrepreneurs, Huarong can think of with" Haier Brothers, "the cultural influence of Shishi children's wear business why you can not think of the United States Barbie hot How many years, affecting several generations. Shishi children's clothing should also be born a few cultural influence of the children's clothing brand .Now the children's clothing and even the clothing market, while the "same level of business" mutual squeeze, while children and the vast majority of consumers Pay more attention to the "cultural connotation of clothing," and wear more of clothing is more interesting.While this production capacity is becoming more and more surplus, garment manufacturers want to stand out in the mountain of cheap clothes and must make their products more culturally competitive. Shishi children's wear enterprises have the ability to describe the "fairy tale legend," not just the children's clothing itself.While those who have the "national children's wear production base," the title lions placed higher hopes.