The most watched international brand in 2006

　 Louis Vuitton LV list reasons: will crack down in the end

In April 2006, on the occasion of the World Intellectual Property Day, a series of "counterfeiting" cases took place in China. As an international luxury brand, LV's series of actions is an indication of an international big-name attitude and responsibility. Within a week, after winning the sales of counterfeit Louis Vuitton (LV) Beijing Chaowaimen Company, followed by five major brand names such as Chanel, the Louis Vuitton waved its flag to the court. The "hometown" company - France National Carrefour, also won the case.

Fighting is a war without gun smoke. All along, European and American companies have accused China of failing to fight counterfeiting and protecting intellectual property rights. The results of the trial in three consecutive cases strongly demonstrated the Chinese government's attitude towards the maintenance of intellectual property rights.

ZARA reasons on the list: birth "fast fashion"

The "fashion myth" affiliated to the Spanish retail giant Inditex, ZARA has really opened the eyes of China's clothing brands. In 2005, it was the first time that Interbrand had reached the list of the best brands in the world. Its ranking was second only to Adidas in 2006. The brand value of ZARA has reached US$4.235 billion. The secret to success behind its aura is the rapid response to fashion and a strong logistics system.

"Fast fashion" and "the best interpreter of a different kind"... In 2006, there were too many rings in ZARA's head. The ZARA, which has always been low-key, did not actively jump out of receiving these rings, but was busy making others continue to have reason to add more rings to their heads. It is undeniable that ZARA has become a "textbook" for many Chinese clothing brands.

H&M on the list: Art and Business Romantics

The Swedish low-end retail fashion giant and high-end fashion designers frequently collaborated to make money for fashion enthusiasts who have no money or goods in the world. Following the collaboration with Karl Lagerfeld and Stella McCartney, two high fashion designers in 2004 and 2005 respectively, this year H&M “condescension” is the famous designer duo Vctor & Rolf from the Netherlands.

“Fashion is no longer just at the tip of the pyramid of fashion, fashion in every detail.” Some analysts have said that H&M’s success model will be the target of a wide range of combinations of high fashion and general retail strategy in the coming years. Although H&M has not formally entered China yet, his business model has had a huge impact on China's apparel companies.

Pierre Cardin places reason: Rebuilding Jiangshan plans to resurrect

On March 25, 2006, Pierre Cardin, who had been quiet for many years, once again performed in China. Mr. Pierre Cardin and his new Chinese chief representative Ms. Fang Fang made a high profile appearance; on October 14, 2006, Pierre Cardin’s large scale The fashion show once again debuted at Beijing World Trade Plaza. This is also the Pierre Cardin brand's 60-year legendary experience and China's glorious 30-year commemorative event.

This legendary old man and his fashion empire had to sell all of his possessions for "the disillusionment of the fashion industry and the high age" two years ago, but now he wants to reshape the rivers and mountains in China. Unify his brand image. However, for Mr. Pierre Cardin, who is already 83 years old, will this work eventually return a few chances of success?

Back to back (Kappa) on the list of reasons: with the fashion revolutionary sports equipment in the silently 'death' and the vigorously 'revolution' between, Kappa bite his teeth and chose the latter. When the Chinese agents recalled sports for that period of time, they still had meaningful experiences: “This is a very painful choice.” However, it was this choice that not only saved Kappa, but also brought sportswear to China. A whirlwind of fashion came.

At the same time, the sales of Kappa products across the board in 2006 have made Hong Kong a firm believer in continuing to support China’s e-sports industry. As a fashion sportswear brand, Kappa China has successively sponsored ESWC, WCG, PGL, CPL and other international large-scale events, which is to provide a solid wing for Kappa's rapid growth in China.