Rolls-Royce Home Textiles and Disney in the United States Play Brand Collaboration Advantage

On the afternoon of January 22, 2007, Disney Senior Vice President (Global Consumer Products/Household Product Development) Pam Lifford, Vice President (Global Consumer Products/Household Product Development) Stephanie Kraus, Business Development and Development Vice President Darren Seide, Director of Product Development Dave Pacheco and his team of seven people met with Xue Weicheng, Chairman of Rollei Home Textiles, Xiao Yuanli, Director of Research and Development, and related project personnel at the First Yaohan Affiliated Commercial Center in Pudong New Area, Shanghai. They visited the Disney sample developed by Rolle, both parties to Rolle. Home Textiles made a statement in cooperation with the United States Disney brand and answered questions from related personnel.

Ms. Pam Lifford, Senior Vice President, said that she was very satisfied with the four sets of Disney sample series developed by Rollei Home Textiles. It gave a fresh feeling and conveyed Disney's usual style and spirit. Disney Product Development Director Mr. Dave Pacheco believes that this series of Disney samples designed by Rolle is full of sense of the times and is a new interpretation of the spirit of Disney.

Disney also stated that as a globally-recognized brand, the operation of the Disney brand is very interesting. Disney currently has more than 200 designers distributed around the world. Every year, it launches new product lines that are in sync with world trends. At the same time, Disney will also integrate global product resources to deepen cooperation among licensees. Disney's marketing department will also conduct a series of marketing activities in China to increase brand awareness. These measures will continue to be reflected in the process of cooperation with Rolle, and Disney will be based on the Chinese market situation, for the Rollei personally scheduled promotional activities program, and invited Rollei to participate in related important events to help Rollei brand communication.

Mr. Xue Weicheng, Chairman of Rollei Group, said that for the cooperation between Rollie and Disney, Rollei specially integrated the elites of the company's various departments to form the Disney project team, which combined the core competitiveness of Rolle and the brand advantage of Disney to give full play to the cooperation between the two parties. Advantage, strive to open 100 stores in a short period of time; in the process of cooperation, Rolle will continue to exert its own core advantages, continue to reflect the principles of Disney's cartoon image, continue to enhance and reshape the product style, in order to establish uniqueness In the current style of the Chinese market, the competition is relatively confusing, the reputation is not high, and the grade of the brand needs to be improved. Rolle also hopes that Disney can increase the cooperation between the two parties and through the efforts of both parties, the order of the domestic market will be more orderly. Rolle can open the market faster and more efficiently when operating the Disney brand, and it can also create a good environment for brand development. For the cooperation between Rollie and Disney, Rollei is full of confidence and expectations.