柒 improves the "Chinese collar" access threshold for brand marketing manufacturing communication topics

The industry believes that this move will not only establish barriers to entry but also create marketing topics.

Recently, the local standards for the "China Collar Men's Suit" drafted by Haopai were recently submitted to the Standardization Division of the Fujian Provincial Bureau of Quality and Technical Supervision, which will be implemented in the province. The industry believes that this move not only enhances the access threshold for “Chinese collars”, but also creates a communication topic for brand marketing.

Improve the "Chinese collar" access threshold

China Collar Garment Co., Ltd. is a newly-created product category. Hong Wei, general manager of Card (China) Co., Ltd., told reporters that the standard was established to unify the standardization of garments in this category, facilitate industrial production, and strictly control the manufacturing process and quality control of the company. "After the standard is established, it will become the quality, safety, health and environmental protection of China's leading collar series products, especially the uniform inspection and supervision standards of inspection and supervision agencies throughout the country," said Hong Wei.

It is understood that after the implementation of local standards for the “China Collar Men's Suit”, all enterprises must meet the standard requirements as long as they play the banner of “Chinese Standing Collar”, otherwise they cannot sell. Huang Zhongfei, a marketer, believes that the implementation of the standard has improved the access threshold for “Chinese leaders”. Zuo Hui, director of Haopai Quality Management Center, also stated that the standard does require that the company's production equipment needs to have the conditions for producing high-grade suits, and has a certain degree of exclusivity in quality requirements.

"Participating in the formulation of the "China Collar Men's Suit" standard has always been the wish of the Qipai brand. The Qipai brand will then be formulated with the standards for brewing Chinese collar shirts and T-shirts." Zuo Hui said.

Created marketing topics

“The standard for establishing the Chinese standing collar is more to want to make a fuss about marketing.” The industry believes that this action of the card is a relatively high-level implicit marketing tool. "China Collar" can be said to be a name card in the near future. The introduction of product series and the investment of CCTV and other advertisements make the concept of "Chinese Collar Leader" of the card brand quite famous.

According to an assistant to the chairman of a well-known menswear company in Jinjiang, "China Collar" has always been the flagship category of the brand. Currently, the promotion of the brand category is deepening and new elements need to be added to achieve upgrades. An element that is different from the same style of similar products is quality. Standards, advertised high quality are driving the brand.

Huang Zhongfei also believes that the establishment of standards can not only establish a professional image of the brand, but also create a very good marketing topic. "Utilizing this standard, the plaque card can be a big issue in marketing promotion, laying a good foundation for the further promotion of 'China Collar'."

The industry also believes that through the establishment of standards, it can prevent other brands from plagiarizing the concept of "Chinese collar."