Bright and gorgeous IT brand 5cm slim punk new image

IT's own brand, 5cm, has been deeply loved by local fashion people since its release. The concept of simple and low-key street casual wear has spanned over ten years. With the change of trends and the changing seasons, the image of the brand is still vivid. The design is becoming more and more mature. It integrates the concept of advanced clothing into street clothes. The image is more vivid and gorgeous than the previous 5cm.

Basic Line

Post-war baptism

5cm this season is based on the theme of "postwar rebirth". The metaphor means that the entire series has been revived after the war and is full of vitality. The wealthy cleanliness, solemnity and magnanimity of the winning battle are all presented on the basic line of the 5cm 08 Spring/Summer series. Although separated from the battle, the elements of the military uniform are still retained, but only slightly changed at the details. Different from the traditional and uniformed military uniforms, the 5cm 08 spring and summer military elements are more sophisticated and simple, such as the M-65 military striped shirt, coupled with narrow body torn pants and leather loafers, casual style without losing Correct and solemn. In addition, in order to match the entire design theme, the basic line also integrates various uniform details such as the Sergeant Badge and armbands and shoulder straps into various costumes, making the military feel more complete. The key design of this season is the T-shirt style army jacket. The style of the M-65 army jacket is used in conjunction with the T-shirt fabric for spring and summer wear, which greatly enhances the practicality of wearing and matching. In terms of color, in addition to the military color system, there are also simple and easy to match basic colors such as khaki, grayish brown and dark blue. At the same time, they are added with gorgeous red dates and bright purple, making the 5cm basic line more mature than before.

Fashion Line

Thin Punk

Continuing the hot and slender fashion trend in recent years, the 5cm 08 Spring/Summer Collection fashion line will undertake this trend. The entire series will be tailored to fit the body and combine the popular mod and punk music cultural elements to lay the foundation for this. Spring and summer series concept: bold, avant-garde, full of personality and independent, both street fashion culture characteristics. Slim suit is the main style of the fashion line, slim suits, white striped shirts, black narrow denim, coupled with silk fabrics, rivets, leather material and pointed wave shoes shape, the perfect combination of street clothes and high-end clothing. In addition, the fashion line of black color tone is introduced. In the spring and summer of 2008, there are also various single products used for matching purposes, such as black jackets, striped tops, hanging pants and gentleman hats, etc. Tone modeling essentials. The key design of this season's fashion line is the glittering polo shirt and the dyed jeans, with red, yellow and lake blue to choose from. On the other hand, punk-like metal bracelets, hardware key necklaces, and leather hand straps all infiltrate the luxury style into streetwear.

Brand Image

The vivid and gorgeous image is the creative concept behind the 5cm advertising this season. It is inspired by the 5cm mature design. The advertisement goes further to the United States for filming in New York. The combination of sophisticated and professional partner is an indicator of the brand's new positioning. .