Li Yingfang Opens Up New Path for "Disney Baby" Store

In 2008, Shanghai Infant House and Disney Baby once again cooperated with each other - On March 26th, China's first Disney Baby Store was officially opened in Shanghai Hongkou, which opened the curtain for further cooperation between the two parties.

Mr. Lin Taisheng, Chairman of Li Ying Fang Group, Mr. Wang Guocheng, Chairman of Shanghai Li Ying Fang, Mr. Ye Qixian, Deputy Chairman of Shanghai Li Ying Fang, Mr. Li Yan, General Manager, and Mr. Li Xipu, Vice President, Garment Accessories and Footwear, Walt Disney Company Greater China Consumer Products Ms. Wu Ruiyun, director of the Asia Pacific region, and other guests attended the opening ceremony. The top leaders of Walt Disney and Rebecca have come together. They have not only opened up a new world of Disney Baby, but also another milestone in the deep cooperation between the two companies. Shanghai Liying’s accounted for a large share of Disney’s entire Disney Baby sales. The Disney Baby accounted for less than 5% of Disney's entire DCP, and there is still a lot of room for growth.

According to the senior management of Lai Ying Fang, after the Disney Baby's successful performance in the Lishui’s comprehensive market, Li-Ling House plans to vigorously explore the independent Disney store access. Disney Baby's store specializes in children's clothing, accessories, underwear, bedding, children's shoes, and toys for children aged 0-3. It has a wide range of products and styles. There are more than 200 children's wear products at Disney's Baby Store.
In the future, the Disney Baby Store will cover all regions through direct and franchise, from street stores to department store counters, mass merchandisers, and from first-tier cities to second- and third-tier cities. To make more children feel the unique charm of Disney Baby, more mothers fell in love with this brand.

A world-renowned brand plus a well-known domestic access brand, this classic combination will produce a 1 plus 1 effect of more than 2, which is undoubtedly a strategic consideration for the continued healthy growth of Shanghai Li Ying Fang. Li Yingfang comprehensive store cabinets have increased rapidly in recent years, and currently there are more than 700 in the country. Unlike previous additions, the new access to the Disney Baby Store will bring multiplication growth to sales. It is estimated that there will be 200 Disney Baby Stores in China in 2008 and 300 in 2009. By 2010, 500 Disney Baby Stores will be opened nationwide. The Disney Baby's independent store counter sells products that are more price-friendly, with ages broken down into newborns (0-6 months), babies (6-18 months), and toddlers (18-3 years old), each satisfying Age baby needs, the product line will also be rich and perfect.

As one of the top ten sunrise industries in the next few years, China's baby industry has entered a high growth period. The birth of 16 million newborns each year makes the prospects of the Chinese market bright and endless. The world-famous Disney company entered the Chinese market early and has long-term cooperation with senior baby brand Shanghai Liying. Shanghai Li Ying Fang Baby & Child Products Co., Ltd. has been established for 15 years and enjoys high reputation both inside and outside the industry. With the consistent excellent product quality and professional and considerate service, Shanghai Li Ying Fang has a good reputation in the hearts of mothers and children. The collaboration between Shanghai Infant and Disney Baby will become a story for the Chinese children's wear industry.