Shanghai Fashion Week 2018AW released show brand recommendation - MOODBOX

To create an exclusive fashion language for each elite female opinion leader

"Elegant, Sophisticated, Independent Strength"

MOODBOX Haute Couture & Advanced Garment is committed to integrating traditional Chinese handicraft heritage innovations into high fashion design, delivering the spirit of the Chinese New Haute Couture & Advanced Garment New Era. Its apparel system is integrated with the Chinese in the West, innovation is inherited, and fashion is used to describe the most. The hand-transmitted story of the temperature shows the unique fashion of China Haute Couture & Advanced Clothing.

Niki-qinxu

MOODBOX brand founder & design director, member of Shanghai Fashion Designers Association, one of the founding members of "China Haute Couture" Professional Committee, star costume custom designer, Ministry of Culture intangible cultural heritage - Qiang embroidery, Uygur embroidery, Miao embroidery Special designer for such protection projects, dedicated to "a clothing and wear more" liquid international environmental protection design, Vogue China creative design rookie, CCDC beautiful China and contemporary Chinese good design "Beautiful China Award" and "Best Women Designer Award" double material Grand Prize Winner, the first contemporary apparel designer to take to TOP CHINA.

2017SS

2017AW

2018AW Theme Concept | The Tender Ridge

MOODBOX 2018AW "The Tender Ridge" was inspired by Dunhuang, the world cultural heritage. The mural Linyi teachers told the story about the protection and continuation of Dunhuang culture. They said, "We are Linyi people and we are craftsmen. We only did one thing in a lifetime." This kind of persevering ingenuity inherits the art, culture, and history of Dunhuang from generation to generation...

The millennium of the Mogao Grottoes has survived to this day, and generations of Linyi people and sculptures, such as the ridges on the sand dunes of the Silk Road, carry soft and silent guardians. These devout guardians are the Mogao Grottoes. The gentle backbone, MOODBOX inspired the moment with the series "The Tender Ridge", wishing it can link you to that Silk Road and feel the heart of the Chinese backbone.

| Highlights of the season |

Silk Road, World Cultural Heritage - Dunhuang, China's Intangible Cultural Heritage - Hami Uygur embroidery, heritage, ingenuity, integration, innovation.