On June 17, 2018, Uncle Lei took the team and the national manager of the world-class Italian Valentino family, GIOVANNI VALENTINO, to gather in Zhejiang Xiangxiang for a two-day "lost gold mine." Cost Marketing" keynote speech event. Nearly one hundred Valentino managers from all over the country discussed and learned how to build an online mobile VIP customer marketing system to achieve self-built traffic. "Valentino" means luxury, symbolizing a stylish and high-end quality of life. In 1987, Valentino first entered the Chinese market. After 31 years of hard work, it has been well received in the Chinese market. However, high-end brands are also facing the impact of Internet e-commerce, coupled with the fierce competition in physical business, more and more people are buying through online stores, and gradually lower the traffic of physical stores, passenger flow The reduction and instability of the volume has become a headache for business managers. The decline in store traffic is not an accident but a general trend. New era and new consumption, especially in recent years, O2O and omni-channel are the most important Internet strategies in the retail industry. O2O is popular all over the world, and traditional retail is being integrated into the tide of network and data. On the one hand, consumers enjoy the convenience, concessions and peace of mind brought by the mobile Internet. On the other hand, they gradually accept and change the past consumption patterns from their hearts. Through the spontaneous behavior and the power of word-of-mouth communication, the development of online stores It is the role of the wave. The store is not without traffic, but lacks the method of crawling traffic. In this era when data is commercialized and traffic is rewritten in the future, how to use self-built traffic from the media is particularly important. Customers can see good products without entering the store, and achieve soft marketing, stimulating customers' eyeballs to stimulate demand, thus stimulating consumption. Big data and the Internet provide new tools and paths for the marketing of goods. The most widely connected entities and consumers are WeChat, websites and APPs. However, WeChat friends circle is one of the main channels for people to shape their own images. The sales of products that are sent eight times a day are not necessarily good sales. How to use the circle of friends to pass the brand image to capture the user's eye, transform into a potential customer, guide the customer's offline experience, and finally transform into a real consumer customer, this process requires a lot of skills. And methods to achieve. Student interactive interaction Communication with customers is the key point. Interaction is the key. If there is interaction, there will be emotional links, so that the precise customers will continue to attract customers into the store and achieve a surge in passenger flow. When the traditional sales are still sending "good morning", "evening good night", "the cold and the clothes, pay attention to the cold", the customer's language is still struggling to push the product together, the marketing knows the marketing sales have been with the customer. It’s hot.
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