ZARA sister brand Bershka settles in Raffles City Shanghai

ZARA sister brand Bershka Shanghai Raffles City brand store grand opening

As a sister brand of ZARA, Bershka created a personalized costume culture for the younger generation with the design style of “More Streets, More Avant-garde”.

Bershka was established in 1998 as one of the youngest brands under the Inditex Group. In just two years after its establishment, Bershka developed and owned 100 chain stores, firmly establishing and consolidating its brand image. Ten years later, it has opened more than 600 franchised stores worldwide in 42 countries. Sales exceeded 1.1 billion euros, accounting for 10% of the group's total sales.

Bershka continues ZARA's consistent "Fast Fashion" philosophy. Its design team's more than 50 professional designers travel through Milan, Paris, Tokyo and other major fashion shows every day, integrating the most popular fashion elements of the world. Now, Bershka can launch 4,000 new products every year, with two new products being launched almost every week.

Bershka Raffles City Beijing opened its grand opening. The dazzling opening scene and stylish storefront layout left a deep impression on the media and consumers.

The event was specially invited by the popular DJ. It was a fusion of the electronic music of Reggae and Dancehall. It was hot and dynamic. The wall mosaic speakers made the music everywhere, and with the changing lights, people couldn't help but sway. The performance of the dance troupe's breakdance also pushed the atmosphere of the scene to one after another climax. Everyone is filled with emotions and passionate young passions. Every customer is experiencing a fun party.

The strong music and fashion atmosphere on the scene gave people a taste of Bershka's young and passionate brand personality. The Bershka brand store is decorated with classic blacks, embodying Bershka's attitude of always running at the forefront of the trend. The pink blooming symbolizes enthusiasm and charm. It highlights Bershka's young market positioning, creating bold and avant-garde styles for young men and women who are always looking for fashion and expecting to be at the forefront of fashion. This will bring young fashion elements to the extreme.