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2010 Ten clothing brand of Chinour Men's story
Low-key market, steady development, strict quality control, Chinour only for men of extraordinary taste. Years ago, Chinour suit with innovative thinking "free lifetime dry cleaning", started the brand awareness. Now, Chinour in the scale of production, product quality, brand image, marketing channels obvious competitive advantage in the industry are in a leading position in the North market channels especially obvious advantages. The most significant move by Chinour in 2010 was when it was listed on the Shenzhen Stock Exchange in October. As the largest men's production base in China, Jiangbei's first self-owned branded apparel company and Chinour Men's Co., Ltd. are exceptionally low profile before and after the IPO. However, in the past few years, Chinour's performance is not low-key, maintaining a steady and sustained growth. The first half of 2010 achieved operating income of 396 million yuan, net profit of 47.7339 million yuan, an increase of 32.31% and 39.35% respectively. Chen Nu Jian, general manager of Chinour Men's Co., Ltd. said that "do boutique, fight high-end" is every Sinuour people keep in mind the business motto. Many companies have their own standards for the pursuit of quality, but the uniqueness of Sinol is: to be able to do the best quality. This near-stringent quality standard has been talked about since the implementation of Zero-defect quality management in Chinour. It has set up a complete set of product quality inspection system. From the selection of fabrics to finished products, it has to pass through 360 procedures of "self-inspection, re-inspection and final inspection". The inspection standards for key varieties and key processes are even higher. Design and development, self-developed Xylir Xylitol suit for the domestic initiative, the permanent anti-static suit reached the international advanced level, the air-catalyzed worsted suit passed the provincial science and technology appraisal. Therefore, during the 2010 World Cup, Chinour Men made the 2010 World Cup England national football team dress custom. At present, Chinour ranked China's textile and garment enterprises competitiveness of the top 500, design and development of new products each year more than 3,000 models, the establishment of the domestic suit industry's largest dry cleaning service center, with China Famous Brand 3, the production of men's suits Suits, shirts, trousers and other products won the "China Top Brand" and "the most influential fashion apparel products" title. This time listing, Chinour raised 1.33 billion yuan of funds. Chinour said the funds will focus on the development of 46 outlets and flagship stores and other marketing networks and information technology and design and development center two projects. Chinour will reach 800 sales terminals in 2012, with sales revenue reaching 1.2 billion yuan.