In 2012, men's brand enterprises expanded rapidly with their advantages and quickly occupied an important position in the apparel industry. At the same time, the major women's brands were outdone, both in design and in marketing strategy. TOP1. Long position Analysis point of view: leveraging the capital market, creating a new high-end women's market pattern. 2, marketing channels: the effective management of marketing channels, one of the core competitiveness of garment enterprises, especially for high-end brand women, the channel is an extremely important strategic resource. Langzi prospectus according to the data show that Longzi currently has a total of 308 high-end sales terminals, the site is located in the domestic large-scale high-end shopping malls. In 109 King's department store issued by the Ministry of Commerce, Lancy sales terminals all over them 54, such as Beijing Scitech Plaza, Shanghai Orient Shopping Center, Wuhan and Nanjing Golden Eagle International Shopping Plaza. TOP2. Exceptions Analysis point of view: the perfect combination of contemporary culture and art and lifestyle, with the exception, is an exception. 2, marketing channels: With the well-known private bookstore shut down one after another, the prospect of substantive bookstore cast a heavy shadow. However, not long ago, Guangzhou, a new bookstore with coffee, aesthetic life, costumes, galleries and other new bookstore - the square, operating for two months to the eyes of the industry. This 2,000-square-meter grand bookstore, opened two days, the turnover reached 300,000 yuan, the daily flow of up to 10,000 people. " Exceptional brand connotation is the interpretation of the consumer consumer culture," Du Chau, president of China National Garment Association, said that this is the representative of China's original culture to promote brand development. Du Yuzhou said at the opening of the "Fangsuo" store, a new aesthetically pleasing space in Guangzhou's TaiKoo Hui, and now friends from industry and even the arts circles have begun to choose books here. This is the result of the cooperation with the Eslite Bookstore in Taiwan. 1, the market performance: Lady House 830 outlets nationwide 671 outlets, shopping girls often find that, in addition to the "Lady House" in the delivery of a unique design of beauty at the same time, "natural elements", "Ladies House bedding" They are also into their lives with irresistible charm. Although they are not the same style and category, but also emit a distinctive brand identity symbols and create a strong brand culture, we can not but heart. 2, marketing channels: ladies house founder, employees, consumers filed ladies house, without exception, will be mentioned that: ladies house clothes mixed in a pile of clothing, you can identify at a glance. Unique, classic, integration of fashion, creating a ladies house personality products, but also created a ladies house personality culture. And personality is the soul and essence of the fashion industry, so Ladies House's success is not surprising. TOP4. Gallia Analysis point of view: "international horizons" to achieve a truly "international." 1, the market performance: So far, Goliya in the major cities in the country's market share rising. And major well-known department store system and fashion SHOPPINGMALL powerful combination, and with the strength of the franchisee long-term stable and pleasant cooperation, the song Lilia brand influence throughout China and the world. In Norway, Kuwait, Egypt, Singapore, Indonesia and other places have opened a song Lilia brand image shop. 2, marketing channels: Gloria to Universal and found to be the core brand, is the first to go abroad, the trend of the world and cultures around the integration, to create a temperament fashion both female clothing accessories brand; for 10-year journey around the world traveling throughout more than 20 A country, in the spirit of discovery to continue to explore, pick, with forward-looking vision of the Chinese women continue to find the beauty of the world's consumers, sharing the beautiful world view of the definition of; and Goliya not only brings together the global fashion, but also From the fashion brand to a unique personality, colorful fashion symbol of the extension. TOP5. Waxwing Analysis point of view: e-commerce is a double-edged sword, Pacific Internet, women, old brand, new life. 1, the market performance: At present, throughout the country, Pacific Bird self-operated stores up to more than 300, joined the shop more than 1,700, of which more than 40 large-scale flagship store. In a year, Wanda opened six stores in the most prosperous Tianyi Square in downtown Ningbo. Some people think this is a planned marketing plan Waxian, but in fact this is just the normal Waxing layout. In the end, such a concentration of the number of outlets did not affect the performance of a single store, the result is all six profitable stores, sales of the best single-store annual sales of more than 20 million yuan. So far, Tianyi Square has nine Wanda stores. 2, marketing channels: Pacific bird this brand from the shirt, dress, career wear started, experienced the development of casual men's, the establishment of fashion women's and several major stages. Nowadays, Wanda has covered a number of collections of women's fashion collections (Collection, Jeans, Trendy), Le-cho women's fashion, Men's Fashion (two collections included), Panehsens, sales platform. In 2010, Pacific Internet e-commerce sales completed 5168, but e-commerce is a double-edged sword, the business rejoicing sales at the same time, should be rational to see its inevitable damage to offline products, therefore, the use of E-commerce platform, it should be clear online and offline product positioning price range, to avoid competition, contrast, eager to expand the e-commerce platform, to avoid the harm to offline products. TOP6. Autumn Iraqi people Analysis point of view: online and offline combination of Shuangjianbi, potential invincible. 1, the market performance: March 2010, Qiushui Iraqi national stores to reach the number of more than 1,500; 2010 10, the full success of the full return model promotion, the store performance spray phenomenon; early 2011 formally settled in Lynx (formerly Taobao Mall) success From offline to online, store flagship store and offline stores jointly create fashion and ladies as one of the women's brand. 2. Marketing Channel: Based on market experience and scientific and cautious research, the Qiu Shui Yi Ren brand decided to go with the development of the ground floor to drive the development of the counter, bring the big stores to the neighboring stores and the old customers to open the large store and store the operating costs. Radiation more around the county-level shops, "the new marketing, strengthen the poor brand image, small size, weak single-store sales outlets and other outlets for image rectification and management improvement. One hand grasp the expansion, one hand and reform, improve the number through expansion, improve the quality through transformation, improve the Iraqi Qiu Shui brand share of the market. Qiu Shui Iraqi brand after continuous adjustment and upgrading, adhere to the company - channel - terminal trinity of learning and development ideas have achieved good results. And thus created their own set of characteristics of the marketing model that is "scientific ordering and deployment of goods, professional display and promotion of goods, aided help-steer and service, integration of business schools as one of the management training and talent reengineering Four-in-one terminal efficient marketing new model. " Qiu Shui Yi brand not only to the majority of the terminal franchisee increased confidence, more importantly, to solve the management of unmanaged, will not manage the worries. TOP7. Masfield Analysis point of view: designed to become strong, improve the terminal sales, women's clothing brand Malfoy on the road. 1, market performance: "Marisfrolg" has opened more than 300 counters and stores in the high-end shopping malls of major cities in China and has 2,100 employees serving over 500,000 pieces of high-end fashion and nearly one billion yuan of business turnover each year. 2, marketing channels: Masfil adhere to the consumer buy fashion is not devalued, with the continuous improvement of quality and service to customers Value concessions, the pursuit of the brand and integrity. More than just selling clothing, Masfield is a brand of culture, a beauty and dignity. So, throughout the sales process, what Marys Phil sold to customers was satisfaction, dignity and beauty. TOP8. Shurang Analysis point of view: multi-brand go hand in hand, "Shurangama model" to the country. 1, market performance: Currently, Shulang, the United States vine, GO GI RL three major brands set up more than 800 stores, breaking the "southern brand but the river, the northern brand, but the river," the industry barrier, formed a nationwide coverage Modern marketing network system, and a number of shopping malls across the country set a record high for women's sales for many years in a row, in order to highlight the achievements of the garment industry benchmarking enterprises. 2, marketing channels: 2011 for the Shu-lan people is a good harvest year. In March 2011, Shulan shook CHIC2011 with the theme of "Pipe", not only actively innovating and adjusting the product display mode, but also implementing the concept of "Low Carbon and Environmental Protection" in the end, using recycled recyclable decorative materials ingenuity. In August of the same year, ShuLenYantai Yantai large store "Today Garden Shop" officially opened, in addition to the company's Shulang, the United States of America rattan, GOGIRL brand, the three new brands - masterpieces, drunk, GOGIRLKIDS official brilliant debut, With a new brand positioning to meet different consumer groups, in order to expand the brand's overall market share, and gradually establish and improve the brand system. TOP9. Shadow children Analysis point of view: a single brand into multi-brand operation, the upward trend, unbelievable. 2. Marketing Channel: For many years, Yingle Fashion Group has made great efforts to explore the upgrading of the traditional garment industry in terms of its operation mode by innovating its spirit. It has led the innovation of the industry development mode from the clothing to the whole industry chain The transformation of the fashion boutique group. And through the brand new mode of operation into the international market, the Chinese women in the international high-end market to achieve zero breakthrough for the Chinese apparel in the luxury market gathered for the development of space. Analysis point of view: the layout of the world, to strengthen channels, commoner, trafficking is a way of life. 1, the market performance: As early as 2003, Jiangnan commoner has 400 branches in China. In 2005, Jiangnan commoner inaugurated the first overseas shop in Moscow. After that, the company continued to expand overseas, with offices in Tokyo (2006), Hong Kong (2006), Singapore 2007, Canada 2007, Bangkok 2007, Georgia 2009, Barcelona 2009, Seoul 2009, And New York (2010) set up a new store. Today, Jiangnan commoner has 600 branches throughout the world, most are concentrated in China. 2, marketing channels: To sum up the greatest success of southern commoner, than it dares to shop in the world. Although the shops are all over the world, all the flagship stores abroad will simultaneously sell the same series of products that are in line with those in China. Although they are already sold in New York, Tokyo and France, etc., they are mainly used to highlight the concepts of product design and enhance the brand's interesting features. Internationally important fashion areas show their brand and product value, but at the same time hope to continue to receive the recognition and friendly help of these regional consumer groups.
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1, Market Performance: A survey conducted by the National Business Information Center of China on 100 key large-scale retail enterprises in the country showed that "Langzi" ranked the top 10 in the survey of 300 women's brands . For five consecutive years, "Langzi" Commercial Information Center included Beijing billion yuan shopping women's top ten industries.
1, the market performance: 6 years ago, single-store sales will exceed 10 million yuan, the longest survival time of the original Chinese designer brands, the first in the French fashion industry won the honor and respect of the Chinese brand, shoulder to shoulder with Hermès 2000 square Mega store ...
TOP3. Lady's house
Analysis point of view: personality interpretation of the soul and essence, ladies house, the development path "not lady."
1, market performance: YingEr Group has built a retail network of more than 1,000 brand stores throughout the country, second-tier cities SHOPPINGMALL and boutique shopping district, and throughout the country set up a total of nearly a hundred stores directly under the jurisdiction of the area Vertical management office. Plan In 2012, the B2C official website was established to bring the convenience and surprise of online shopping experience to urban women in an internationally popular mode of operation.
TOP10. Jiangnan commoner
