LINE SOUL Women's Fashion Show 2013 CHIC

From 2005 to now, Ning Xiu has brought her “Mengshuya” trousers brand to China International Clothing & Accessories Expo (CHIC) for nine consecutive years, and has received strong attention both inside and outside the industry because of the stunning performance on the China International Fashion Week for several years. It has become the most dazzling star in the Chinese women's trousers industry.

At the beginning of 2010, Mengshuya seized the “China Famous Brand” with a strong market share and became the first textile and apparel company in Henan to receive this honor.

In the same year, the leader of the show, Chen Yongbin, said in an interview that a brand with a precise positioning is more likely to occupy the “first” or “second” position on the consumer's psychological shelf. This is the key to the success of the company. . Therefore, Lin Xiu cooperated with the father of the global strategic positioning Trout (China) Co., Ltd. and finally established the new position of “women's pants expert and leader”.

In 2011, under the guidance of “Pants Experts and Leaders”, Ning Xiu led a drastic upgrade of sales terminals and network channels, and boosted brand operations by increasing dealer entry barriers and strengthening network upgrade capabilities. quality. At the same time, Mengshuya continued to build the best and most efficient terminal sales service team and perfect shop in the industry by working with domestic terminal real-time management experts and Shanghai JBD vision planning and display experts.