WELLRAY Wei Yun costume custom club grand opening

Compared with the top brands abroad, the local Chinese clothing brand is still a touch of deep feeling in China, a strong sense of tenderness and can not be replaced by the charm. Like Wei-yun clothing brand , Hangzhou has become a bright business card, from a tailor 80 years ago, after three generations of heritage, has nurtured China's top ten designer brands, tells a story about the time of Chinese clothing .

Now, this story has a new chapter, that is the third generation of Wei Yun Chen Hongjin descendants, keen on Chinese clothing culture, and more boldly combine tradition and fashion, launched the Wei-yun company's high-end custom clothing brand WELLRAY, and In the founding northbound out of the first Wei Yun Chinese clothing custom clubs.



威芸

All this comes from the grandmother's cheongsam complex

Wei Yun's story began in the 1930s: the original sisters of the two sisters were from Ningbo, and later went to Shanghai. When she was married, Shanghai had become a popular cheongsam, so her grandmother started her first wedding dress . A piece of dowry to do down, each piece of clothing embroidered with different patterns, plum, blue, bamboo, chrysanthemum, a symbol of happiness auspicious bats, butterflies, peonies; Each line records a situation.

From the hustle and bustle of the beach to the quiet West Lake, the grandmother's red line dotted with how many elegant and elegant heaven woman. And Ye's twin sisters followed the story of grandmother, founded Wei Yun Industrial Co., Ltd.. Since childhood, her sisters have been following the grandmother's life with her cheongsam's exquisite craftsmanship and her grandmother's precepts and precepts. Her love and dedication to cheongsam art fully inherited and improved grand cheongsam's cheongsam skills. After nearly 30 years of operation, Interpretation of nearly a century of Oriental clothing brand - Granville clothing.

Custom clothing is a fashion regression

Undoubtedly, the customization of kashumen and "one-stop" designers including accessories and jewelery has nothing to do with money and the sense of identity and superiority of traditional Chinese culture. Wei Yun story handed over to the fourth generation descendant Chen Hongjin hands, she said to make Chinese custom to become a fashion.

Each Chinese woman has a cheongsam dream, like Zhang Ailing works of love and love of those women, wearing cheongsam, the curve was clear, bumpy. Oriental women that unique, subtle and graceful beauty, was vividly demonstrated. "More and more people buy cheongsam, age is more and more light.Psychological age of 25 to 40-year-old woman, especially you love Ai Wei Yun elegant elegant extravagant qualities." Chen Hongjin said the modern significance of the service Is more traditional fashion into fashion elements, and high-end custom is not only unique, but also a texture of enjoyment. This is the direction of the high-end Chinese clothing custom brand WELLRAY.

Each brand has its own unique soul, WELLRAY has a unique set of Yip's "physical analysis" and "physical design" method. Only collar there are high, middle and low collar, a word collar, half-open thoracotomy, round neck, pointed collar, there are improved chicken heart collar, a drop of water standing collar and so on. Sleeves with traditional Chinese and Western-style combination of long-sleeved, medium-sleeved, as well as round sleeves, raglan sleeves, trumpet sleeves, tulip sleeves and sleeve sleeve; in the sewing process, often use inserts, embedded, roll, embroidery and other traditional In the structure of the body, the trendy cheongsam will focus on modern three-dimensional structure of the United States and the United States into the traditional architectural design skillfully into the traditional design of the plane structure, Just right to show the slim figure of Oriental women slim figure.

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