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What is a "niche brand"?
More and more people do not chase the so-called luxury goods, turn into "niche brands", then what is the so-called "niche brand"? The so-called niche is relative to the popular terms. Everyone knows the big brands, everywhere, is the popular brand, relatively speaking, the sales of smaller, less well-known is the minority of the brand. It must be emphasized that although there are quite a few niche brands that really are small brands, they are not synonymous with no-name brands or cheap ones. Many brands are only little-known in the industry. Although they have little influence, they are also quite good ones Existence, choice of these products not only meet the user's pursuit of functional and practical requirements, but also show their own distinctive.