2014 DICKIES 『work hard ,play hard』

The international tooling big-name DICKIES from the United States recently released its new series of spring-summer 2014 collections, and then displayed the brand appeal of the American improvement tooling style for everyone. In 2014, the DICKIES Spring-Summer series explored the nature of life in more depth and enabled the seasonal theme of “Work Hard, Play Hard”. On the basis of the American nostalgic tooling, the heavy feeling of the tooling was removed, and a more lightweight and more practical design was created. The series aims to provide popular clothing that is comfortable to wear and converts characters freely in the context of work and life, allowing consumers to create a distinctive personal style.

[Women's Series]
Unlike previous quarters that emphasized hardcore men's temperament, in the spring and summer of 2014, DICKIES was even more influential in the women's collection. Season-oriented blue, yellow, light gray, emerald green and other colors make the whole shape suddenly become vitality. The use of extremely comfortable lightweight materials on the fabric, flying sleeves, printing and other design elements also make the street fashion sense of clothes have been greatly enhanced. This season's new look is full of features, with a light atmosphere to decorate the atmosphere, whether it is waves, stripes, or splicing check, original printing patterns, are very easy to bring fresh visual impact.

Looking back at the spring and summer fashion styles of recent quarters, the print elements are undoubtedly the “weapons” for designers to show the bright spring and summer sunshine. DICKIES2014 spring and summer series will continue to boldly play with this fashion element. The print design was inspired by Texas birds, state trees and local Longhorn animals. Under the ingenious designer's ingenuity, different colors and combinations are used to present a colorful escape style that is not exaggerated. These print elements are widely used in trousers, shirts, and jackets, letting us enjoy Dickies' Play Hard.