Goodbye rationalism 2015 spring-summer trend

Leads: Excessive consumption, air pollution, and information expansion have caused life to become more and more devoid of essential needs. Explosive consumer awareness has numbed our thinking. Nowadays, society has become increasingly disgusted with greed. A new model will overturn the idea of ​​hard selling, seduce and persuade consumption to be replaced, and the necessity of reshaping values ​​is imperative. Such values ​​begin to challenge design aesthetics-- less is more'.

The belief in cognitive design influences the influence of the product, tries to eliminate the excess, and the commodity cannot dominate our life. It is only used for life. The fact flow line that adapts to the modern city will become the key. The "zero" design of returning to nature has become the starting point of design. Simple, pure and practical have become the basic elements of the product. The purpose of the design is to respond to the needs of living, rather than blindly catering to fashion and fashion.

Focusing on the concepts of modern times, modern art, healthy life and botany, "rationalism" includes three themes: "Structural Lines," "Elegant Movement," and "Photosynthesis." With a simple and bright white background, the vibrant lemon yellow, orange red and grass green bring fresh vitamin energy. Technical blue and cement grey represent the clean and pure atmosphere of the new futuristic atmosphere; a series of light colors and pink shades. The soft paving, the extremely bright surface with no impurities as the key protagonist, low-key and exquisite attention to stress, art and technology to re-adjust the direction, open the new fashion road!