SHIATZY CHEN Bringing Master and Apprentice in the Spring and Summer of 2016

SHIATZY CHEN is committed to the expansion of the international market. Founded a studio in Paris in 1990, and officially established the Paris store in October 2001. It became the first Taiwanese fashion brand to enter Europe. In March 2003, Shanghai Jin Jiang Men City was established and became the first stronghold of SHIATZY CHEN to enter the mainland market; In the same year in August of the same year, SHIATZY CHEN commissioned the official design of the Zhongshan flagship store in Taipei designed by world-renowned master architect Jaya Ibrahim. In 2004, the Peninsula Hotel in Hong Kong and the Pacific store opened in Beijing. In 2005, SHIATZY CHEN opened a second store in the Hong Kong Lee Park. , And the establishment of a flagship store in the Shanghai No. 9 Building on the Bund has become an important milestone in the internationalization of SHIATZY CHEN.

In recent years, the entertainment industry continued to enjoy happy events. The couple's veil of the dog's veil had not faded. Then they were brushed by Huo Jianhua and Lin Xinru's trembling finger kisses. The two newcomers burst into pregnancy not only before and after marriage, but also soon. This is a good thing for a family of three, and even Shiatzy Chen was chosen for the wedding.

Over the past few years, Shiatzy Chen’s exposure through celebrities, the trend that has not stopped since the Spring Festival of the Year of the Monkey, combined with the combination of Chinese style elements and new designs implemented by the brand, can both express the beauty of traditional Chinese women and keep up with the trend. It's natural to go deep into people's hearts.

Shiatzy Chen used the four classics “Journey to the West” as the theme in the spring and summer of 2016. It also symbolized the Year of the Monkey. The series uses high-saturated colors to highlight the mythical colors of the novels, while the misty Eugenia, elegant flowers Embroidery of trees and trees, the Monkey King lives in Huaguoshan, which is like a paradise. It dominates the unrestrained fairy-like life, as if the designer saw it with his own eyes, the whole series brings a cheerful atmosphere.

The interpretation of the stars is even more exciting than the models. It is true that the traditional Chinese style still requires Chinese people to perform to highlight their charms.

In the 16th autumn and winter, the designer continued the theme of “Journey to the West”. More characters and style elements were added to the series. Four men and women who took the road to study together, as well as Bailongma, Cattle Devil, Spider Fine, Iron Fan Princess. .

In the style of Oriental culture as the framework, into the 19th century Victorian romance and 70s rock, like the novel's rich personality and psychological changes.

In the 16 autumn/winter series posters, it can be clearly seen that the integration of rock and roll styles in the 1970s and the rock music scene in the 1970s had a significant impact. David Bowie also died in 2016. Designers put this era into the series. It must also be Want to express a nostalgia and tribute to this rock star.

19th century Victorian period

Lace, a large number of antique sense lace, royal palace feeling lotus leaf design, and multi-layer overlap is its main features.

Palace silhouette

High waist

Waist

Republic of China

The combination of the Republic of China and Victorian period

Finally let's enjoy the 16 autumn and winter advertising videos. Intricate spider silk, red water pipes are turned into some clouds, and the model strides forward. It all seems to reproduce the scene in the story of Journey to the West.

This article is contributed by the Chinese fashion brand network cooperation media wow-trend, reproduced please keep the source! Pay attention to the WeChat public number search "buyers find", more exciting content and your encounter!

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