On July 6th, in May, Hebei Provincial Quality Supervision Bureau unannounced an unannounced visit to the towel market in Gaoyang County, Baoding City, and purchased 24 varieties of towel products for testing. The results were only qualified in 1 batch, and the pass rate was 6.25%. In June, the staff of Shanghai Municipal Consumer Protection Committee randomly purchased towels in 8 shopping malls and supermarkets in the city, of which 17 were in compliance with the standard, and the compliance rate was 58.62%. ...... Blankets,wool blanket,personalized blankets,chunky blanket Nanjing Intime Import and Export co., Ltd. , https://www.china-intime.com
Hebei is in a hurry, Shanghai is in a hurry... From the media reports, in just one month, most of the domestic towels have been unqualified, and the safety status of domestic towel products is worrying. Frequently reported towel safety issues, high test failure rate, for the domestic towel industry is no different. China's towel industry has a strong production capacity, and many of them rely on the international market to digest. In this year's financial crisis, the domestic market is regarded as a straw by many companies, but frequent safety problems have been given to the entire industry. Poured a cold water.
Problems with towel and flawless manufacturers have frequently appeared, which has stimulated the public's attention and stung consumer confidence. Frequent food safety issues in previous years have made consumers a scared bird on security issues and have reached zero tolerance for various security issues.
"To tell the truth, I don't know where the towels are. What are the problems with these health effects? But as long as there are problems, I will definitely not buy them." A customer who just walked out of the mall on the streets of Shijiazhuang. This expresses his attitude towards unsafe towels. But when asked if it was clear which was an unsafe towel, the consumer had made it difficult. Indeed, in the end, which brands of towels are unqualified, the relevant departments have not made a clear publicity, because there are many brands of towels on the market, it is almost impossible to make a clear publicity or to deal with them very effectively. of.
Because it is not clear what kind of towel is unsafe, the problem towel is often labeled as the origin label. Because of the exposure of Hebei Gaoyang towels, many consumers often put "unsafe labels" on the "made in Hebei" towels. When purchasing, they also try to avoid the products produced in Hebei. This invisibly expanded the victim group of the problem towel, many towel manufacturers were innocent, and the domestic market was also caught in a sales quagmire.
Does the towel problem affect the export market?
Will the issue of towel safety in succession affect the purchase of “Made in China†towels in the international market? This has undoubtedly become another concern of many people in the industry. After all, the international market has digested the capacity of “Made in China†towels. If the towel affects the purchase of the international market in China, it will seriously hinder the Chinese towel. The industry has emerged from the industry dilemma in the context of the financial crisis.
“At present, the problem towel has little effect on our exports. Most of our export products are based on the high-end markets of Europe, America and Japan. We are the global supplier of international retail giants such as Wal-Mart. These giants supply The requirements of the business are very strict, there is a complete set of quality monitoring and control systems, and we also pay great attention to the quality of the products. Most of the problems in domestic problems are small works of workshop-like production, so far, It has not affected the purchase of our international retail giants, and it will not affect the large domestic towel companies.†A person in charge of the Vosges Group told reporters. As a major Asian towel manufacturing base and a global supplier of international retail giants such as Wal-Mart, the relevant personnel of the Vosges Group are clearly not worried that the problem towel will affect their exports.
“But for some small and medium-sized towel companies that supply goods abroad through small-volume orders, but there is no long-term stable customer, the frequent problem of towel quality will still bring them no small troubles.†People added, "After all, if there are continuous quality problems, for foreign buyers, they will only find that China has created a problem, which will have a very bad impact on a large number of small and medium-sized towel companies in China. â€
Highlighting the encirclement, quality will become the key towel industry. In order to get rid of the current predicament, we must revitalize the two markets of domestic and foreign sales, and open up the impact of the economic situation. The key to determining the success or failure of enterprises in these two markets is the quality of products.
“Because of the excellent quality of our products, our towels occupy nearly one-third of the Japanese towel market and have a large proportion in the European and American markets.†The relevant leaders of the Vosges Group are naturally responsible for the prosperity of the export market. Advantage. In fact, in addition to massive exports, Vosges' sales in the domestic towel market are also very impressive. Its brands such as “Jieyu†also have considerable sales and good reputation in the domestic market. All of this is not a small miracle for Vosges, which is not familiar with domestic terminal marketing. The relevant people of Vosges are still credited with the quality advantage of the products.
Whether or not Vosges's towel sales miracle is really formed by product quality advantages, there is no doubt that the quality of the product has a great impact on the long-term market performance of the company. At least, improving quality is a critical step in understanding the impact of the current problem towel. It is believed that with the overall improvement of product quality, the domestic towel industry will gradually get out of the predicament and realize another big jump in the “Made in China†towel.