Image source: Square One Shopping Centre Afterwards, if you want to stroll around in Japan, you may find more stores in the suburbs. According to a report in the Nikkei Shimbun, the Muji Parent Company's Good Product Plan (hereinafter referred to as the Good Product Plan) has just set a new store strategy for the brand in the Japanese home market. According to the new strategy, MUJI will begin to set up large-scale shops with Café & Meal MUJI, MUJI BOOKS and event space in the outskirts of the city. Click to know immediately how to join cashmere sweater This full-featured MUJI store has previously appeared in Tokyo's Rakucho district, Osaka, Kyoto, and Hakata in Fukuoka. At present, there are 14 large-scale stores that have been comprehensively deployed in Japan. In addition, more than 420 Muji stores are mostly small shops with a business area of ​​about 800 square meters. By 2020, this situation will change greatly. Looking at the total number of large-scale stores, Good Plans currently plans to allow MUJI to have 100 such stores in Japan by 2020. From the perspective of means of realization, these 100 stores will be implemented through newly opened shops in the suburbs of the city and the merger and transformation of small and medium-sized shops in the city center, in addition to those already opened. It is expected that 20% of the existing small shops will pass. The transformation was merged into a big shop. Photographs of a large store in Tokyo's Rakucho. Source: "Nikkei Shimbun" 2020 is an important timeline for good product planning. In the FY2016 fiscal year performance report recently announced, Good Products set a target of 500 billion yen in revenue and 60 billion yen in profits in fiscal year 2020. In order to achieve this goal, MUJI needs to make joint efforts in the Japanese domestic market and overseas markets. Overseas markets performed poorly in FY16, and both revenue and profit growth slowed. In this regard, MUJI is opening up new formats and changing the situation through the growth of store machinery. Click to know how to supply cashmere sweaters Japan’s domestic market has performed much better, and sales growth has been maintained at around 8%. In this context, MUJI adjusted its store strategy somewhat. In fact, the fast-fashion brands Zara, H&M, and Uniqlo also have similar attempts to “open up stores and close storesâ€. This is a new trend formed after online shopping has been fully popularized and brands have begun to advocate an online and offline omni-channel strategy. A similar store strategy can save certain costs by closing unnecessary stores, thereby increasing profit margins. On the other hand, doing so can also help the brand to enhance its image. What's more important is to make every store more attractive and improve operational efficiency. It is as if Muji has set aside an event space in all of its large-scale stores. In the Huaihai 755 flagship store in Shanghai, this area is called Open MUJI - Chairman of the Good Product Plan Matsuzaki said that such space is "helpful. Drainage at Yumendian to increase customer price." Large shops will be equipped with MUJI BOOKS, Open MUJI and other functional areas. Picture source: MUJI However, when the above-mentioned fast fashion brands implement the relevant store strategies, the location of large stores often prefers landmarks or core commercial areas of big cities. In contrast, Muji wants to open most of its stores to the suburbs. Click to know immediately the new cashmere sweater This is related to Japan's special retail environment. If we look at the history of another famous Japanese brand Uniqlo who started with a cost-effective approach, it will be seen that store strategies that gradually cover the city from suburban shops in the United States and the United Kingdom have no good results in the Japanese market. At the same time, compared with the large shopping malls in the center of the city, MUJI products that are displayed in Japan as “justified and cheap†are not required to compete for the so-called “golden retail locationâ€. Compared with high-end brands and retailers, Muji's opponents in Japan should be home stores including home-grown furniture brand Nitori Holdings. Want to learn more about cashmere sweater: accessible Pay attention to WeChat public number "Cashmere sweater industry platform" to learn more about cashmere sweater information
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Muji is preparing to open a large store to the outskirts of Japan
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