Heavy: China will become CHIC Shanghai, the country with a big export of fashion culture. Together, frog prince children's wear will join hands with the times.

The time has abandoned you and you will never say goodbye!  

Ali had less than one month's time to become a shareholder of Gaoxin Retail (Darunfa's parent company). Its CEO has taken over as Chairman of RTD's board of directors Huang Mingduan and became Chairman of the board of directors of Gaoxin Retail. RT-Mart defeated all competitors but lost to the era. This is how the time has passed. You have abandoned you and you will never say goodbye to you. The time is cruel, but it is fair. Thousands sailed on the side of the sinking boat. For the children's clothing industry, the good news of this era has also emerged: the country has liberalized its “second child”, and the 500 billion child goods market is eagerly summoned; big data technology empowers the apparel industry and helps the industry Upgrading; upgrading of consumer demand, redefining the industry structure, whoever grasps the trend of the times, whoever can rise; the same, not with the times, was abandoned by the times.  

What consumers buy in the future is not a product but an experience  

In the Frog Prince Exhibition Hall of CHIC Shanghai Exhibition, the distinctive design made visitors visit with interest. They asked Yu Xiangrong frequently to not only pay attention to the products, but also how to move the consumers. What do they really want?

The Chairman of China Textile Industry Federation Sun Ruizhe and Vice Chairman of China Garment Association Yang Jinchun also came to the frog prince exhibition area and listened to the introduction of Xiang Xiangrong. They expressed appreciation for the continuous growth of the frog prince's performance in recent years and the frog's daily life. Differentiated shows appreciated.

What the frog prince brought to the consumer was not the product, but "complete product" = "brand + product + experience". When accepting media interviews, Yu Xiangrong said that in the future, consumers will not buy products, but will experience them. They will be the product's emotional viscosity and the stories behind them, and will be emotional resonance.

The frog prince took the lead in launching the finished product and used product life, scenes, and differentiation to display the product, in order to create a perfect shopping experience for consumers. The frog prince's image of the "children's lifestyle experience museum" has become the coverage cover of many industry media.

Experience is the trend of the times.

No technical innovation, talk about new retail  

Another key word of the era is "New Retail." However, most of the "new retail" stay in the conference room and promotional copy.

All new retailers without technical innovation are paper tigers.

The frog prince has been promoting the use of big data tools to guide marketing, and it is also a revolutionary launch of retail visualized intelligent systems. It has obtained national patents.

The retail visualized intelligent system unlocks the relationship between sales, merchandise, display (people, goods, and farms) at one click, making retailing simple and making business easier.

Based on two patents, the frog prince will continue to develop a retail visualized intelligent system, use big data and intelligent analysis tools to guide sales, reduce production capacity, destock inventory, increase efficiency, reduce costs, and obtain more patents.

Only by breaking through big data can you achieve new retail sales.  

China must be exporter of fashion culture  

The government put forward “cultural self-confidence.” In the crucial period of the great rejuvenation of the Chinese nation today, fashion must also have Chinese self-confidence.

Yu Xiangrong believes that: The former fashion capital is in Europe and the United States. The next source of fashion will be transferred to Asia. Our cultural self-confidence will spread through the Belt and Road and fashion will be exported.

This year Li Ning’s catwalk show at New York Fashion Week: “Enlightenment rekindles”, telling the world that the national tide is also very difficult to force. It is one of our directions to display the Chinese excellent elements and profound oriental culture in the world fashion world. At present, other domestic brands mostly imitate the plagiarism of big names, and we advocate that the core of design should have its own content. In 2018, the frog prince's literary and art-oriented series is the direction.

The frog prince jointly with Hunan Satellite TV launched the “China Goodbaby” campaign to demonstrate the cultural self-confidence of Chinese children. In the future, the frog prince plans to launch a small series of products each year that will be integrated into China’s oriental aesthetics, philosophy and humanities. This has its own brand. The fashion of value proposition is even longer.

Grasp the fashion, it seized the trend of the times.  

The frog prince’s partner must be able to read this era  

The new image and new concept of the frog prince attracted a large number of professional audiences. Whether it became a partner or not, the frog prince has its own principle, because the vision is ambitious, and those with the same frequency can advance together.

Yu Xiangrong revealed to the media that he hoped that the business partners of the frog prince could read this era, resonate with the times, understand the consumers, and share the business philosophy with the times:

"Our partners understand new retail. I hope our partners will be able to integrate with new retail in the next 3-5 years;

Our partners must have strength. The frog prince will choose a dealer with a certain strength to cooperate and be a company that can carry out professionalization and corporate operation. It has a certain scale and meets the requirements of the frog prince's scale strategy.

In the future, the frog prince will gradually realize its vision with its partners in the same frequency: three-year target: retail 2 billion; five-year target: retail 3.5 billion; ten-year target: retail 10 billion. If the strategy is right, the time to achieve this goal will be shortened. In the end, the long-term goal of a tree-hundred-year enterprise can be reached. Now it is 27 years, and it is still 73 years behind it. It is 100 years. ”