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Casual clothing fabric is an important means to convey the concept of life
In fact, many fabric enterprises in China have come to understand that the lifestyle concept promoted by modern leisure living aligns closely with their own: comfortable, healthy, eco-friendly, and casual fabrics are key tools for expressing this way of life. The Surface Excipients Exposition serves as an excellent platform for communication between companies and industry professionals. Reporters on site observed the new products introduced by casual fabric manufacturers, which highlighted functions and environmental sustainability, and also felt the driving force behind the strategic decisions of these companies.
Fabric enterprises are striving to capture people's evolving lifestyle philosophies, aiming to embody a deeper understanding of life through textiles. To achieve this, they must stand at the top of the industrial chain with a global perspective—integrating resources, leveraging external support, and securing a competitive position. By effectively utilizing the entire portfolio of industrial resources, companies can enhance their market standing. It is reported that currently, the domestic sales ratio for companies from Fujian and other regions stands at about 50%, while Hing Group has adjusted its domestic sales proportion to 65%. Wujiang Fuhua, Shandong Green Spinning, and Jiangsu Jiande have seen their domestic sales ratios reach as high as 70%. These figures signal a growing trend: as more companies focus on the domestic market, competition will become fiercer. In this environment, what strategies will allow companies to succeed? Effective integration of industrial chain resources is essential.
Kaiyuan Yuan, Deputy General Manager of Wujiang Fuhua Weaving Co., Ltd., emphasized the importance of this approach. Currently, Fuhua focuses heavily on the domestic market, with direct fabric exports accounting for only around 10% of total exports, while garment exports make up 15% to 20%. For about 70% of its business in the domestic market, Fuhua achieved growth this year due to timely and effective adjustments in the industrial chain. Over recent years, the company has conducted targeted adjustments with upstream and downstream partners. On one hand, it has strengthened relationships with raw material suppliers who offer scale and credibility, ensuring a good match between supply and demand. Large orders help reduce costs when working with spinning, printing, and dyeing plants, thanks to strong management and guaranteed delivery times. On the other hand, Fuhua has formed strategic alliances with leading fashion brands, such as Bosideng, Yalu, and Ailian. It has also optimized its customer structure by terminating relationships with low-credit enterprises that had payment issues.
Kaiyuan Yuan also mentioned that in recent years, Fuhua has invested 200 million yuan to upgrade its equipment and expand production capacity. This expansion requires continuous support across all links of the supply chain. As he put it, focusing on the advantages of resource integration along the industrial chain can lead to overall improvement. One of the key ways to improve product quality is to start from raw materials, bringing the latest and most advanced fibers into large-scale production. This enhances innovation capabilities and helps enterprises seize market opportunities early.
During an interview earlier this year, Yang Bin, General Manager of Zhicheng Weaving Factory in Zengcheng, Xintang, Guangdong, shared the company’s commitment to “opportunity through innovation.†He said, “The more severe the financial crisis, the more customers seek innovative products. Companies hope to use new products to drive sales of existing inventory, so those with high-quality new products have more chances.â€
To achieve effective product innovation, the name of the new products should be clear and appealing. At the autumn and winter exhibition, the company introduced unique products like Tencel denim and XLA stretch denim. Tencel denim fabric was developed over two or three years ago, initially featuring a high Tencel content. Now, a lower Tencel ratio has been created, known as the third-generation Tencel denim fabric. It maintains a rugged denim style, enjoys a good reputation in European and American markets, and performs well domestically too.
Additionally, in April and May of this year, Fuhua collaborated with Dow to develop XLA stretch denim fabric, which received a warm market response. Sales increased by nearly 10% compared to the same period last year. Meanwhile, Shandong Qingfangliangye Group has built a more complete industrial chain, from yarn to weaving, dyeing, and finishing. Its yarn drives the entire operation of the industrial chain.
According to Ma Xiufeng, Marketing Minister of Lan Jing, the company is the largest textile cooperative enterprise in the country, with Tencel and modal fibers accounting for over 30% of total domestic consumption. Wujiang Fuhua’s Kaiyuan Yuan noted that the company is now collaborating with fiber businesses in Taiwan, starting from raw materials to enhance the functionality and environmental friendliness of its products. Xu Rong, Executive Director of Xu Rong Group, emphasized the importance of information exchange with upstream and downstream partners. At the autumn and winter fair, new fiber fabrics remain the company’s “flagship product,†and cooperation with Cocona coconut fiber is being deepened.
Xingxing Group began cooperating with South Korean fiber companies many years ago, introducing microfiber fabrics based on polyester and nylon, which performed exceptionally well in leisure and sportswear segments. By capturing high-end positions through industrial chain integration, companies aim to advance strategically. Under the premise of increasing product development, enterprises tend to enrich their product lines and extend the industrial chain to consolidate existing achievements and gain a stronger market position.
At the autumn and winter fabric exhibition, Shandong Qingfanglian Group showcased a full range from yarn to fabric and finally to end products, reflecting the results of its reorganization. Ma Xiufeng stated, “Electronic jacquard home textiles and fabric differentiation are traditional strengths of Green Spinning products. However, the company is no longer satisfied with just yarn and fabric production; it seeks more favorable industrial chain development to occupy a high-end position in the industry.â€
It is understood that in recent years, Green Spinning Group has actively implemented effective strategic plans, extending the industrial chain to downstream areas such as undergarments, children's clothing, and home textiles. Recently, the group launched a flagship textile store and living museum in Qingdao and is expanding to places like Nantong and Shaoxing.