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Casual clothing fabric is an important means to convey the concept of life
In fact, many fabric enterprises in China have come to realize that the lifestyle concept promoted by modern leisure living aligns closely with their own values: comfort, health, environmental friendliness, and casual fabrics are key tools for expressing this lifestyle. The Surface Excipients Exposition serves as an excellent platform for communication and collaboration between industry players. Reporters on site witnessed the new products launched by casual fabric companies, which emphasized function and environmental protection, and also sensed the driving force behind the strategic decisions of these enterprises.
Fabric companies are aiming to capture people's evolving lifestyle philosophies, seeking a deeper understanding of life wisdom. To put this idea into practice through fabric, they must stand at the top of the industrial chain, with a global vision—integrating resources, leveraging external support, and securing a strong position. It is understood that currently, the domestic market accounts for about half of Fujian's sales, while Hing Group has adjusted its domestic sales ratio to 65%. Wujiang Fuhua, Shandong Green Spinning, and Jiangsu Jiande have all seen their domestic sales ratios reach 70%. These figures clearly indicate that competition in the domestic market is intensifying, and companies must find ways to succeed.
To secure a larger share of the domestic market, effective integration of industrial chain resources is essential. Kaiyuan Yuan, Deputy General Manager of Wujiang Fuhua Weaving Co., Ltd., highlighted this as the key. Currently, Fuhua focuses heavily on the domestic market, with direct fabric exports accounting for only about 10%, while garment exports make up 15% to 20%. For the remaining 70% of its business, Fuhua has achieved growth thanks to timely and effective adjustments in its industrial chain.
In recent years, Fuhua has made targeted adjustments to its upstream and downstream partners. On the one hand, it has built long-term relationships with reliable raw material suppliers, ensuring a good match in supply and sales scale, and more importantly, large orders help reduce costs when cooperating with spinning, printing, and dyeing plants. This leads to better scientific management and guaranteed delivery. On the other hand, Fuhua has formed strategic alliances with leading fashion brands, such as Bosideng, Yalu, and Ailian. It has also adjusted its customer structure by cutting ties with companies that have poor credit or delayed payments.
Kaiyuan Yuan also mentioned that in recent years, Fuhua invested 200 million yuan to upgrade its equipment and expand production. This expansion requires continuous support across all links of the supply chain. As Yuan pointed out, focusing on resource integration along the industrial chain will lead to overall improvements. One of the key ways to enhance product quality is by starting from raw materials—bringing the latest and most advanced fibers into mass production, thereby boosting the innovation capability of fabric enterprises and helping them gain a competitive edge in the market.
During an interview earlier this year, Yang Bin, General Manager of Zhicheng Weaving Factory in Zengcheng, Xintang, Guangdong, emphasized the importance of "opportunity for innovation." He said, "The more severe the financial crisis, the more customers seek innovative products. Companies hope to use new products to drive the sales of inventory items, so those with high-quality new products have more opportunities."
To achieve effective product innovation, the name of the new product should be clear and recognizable. At the autumn and winter textile exposition, the company introduced unique products such as Tencel denim and XLA stretch denim. Tencel denim fabric, developed over two or three years, was initially a high-Tencel blend, but now the company has developed a low-ratio version, known as the third-generation Tencel denim, which maintains a rugged style and has a good reputation in the European and American markets, with strong domestic sales as well.
Additionally, in April and May this year, Fuhua collaborated with Dow to develop XLA stretch denim fabric, which received a warm market response. Sales in the first half of the year increased by nearly 10% compared to the same period last year.
Shandong Qingfangliangye Group has a more complete industrial chain, covering yarns, weaving, dyeing, and finishing. According to Ma Xiufeng, the company's marketing minister, Lan Jing is the largest textile cooperative enterprise in the country, with Tencel and modal fibers accounting for more than 30% of total domestic consumption.
Wujiang Fuhua’s Kaiyuan Yuan mentioned that the company is currently collaborating with Taiwan-based fiber businesses to enhance the functionality and environmental performance of its products. Xu Rong, Executive Director of Xu Rong Group, emphasized the importance of information exchange with upstream and downstream partners. At the autumn and winter fair, new fiber fabrics remain the company’s top priority, and it is deepening cooperation with Cocona coconut fiber.
Xingxing Group has been working with South Korean fiber companies for many years, introducing microfiber fabrics based on polyester and nylon for leisure and sportswear, which have performed very well. By seizing the high-end position through industrial chain integration, the group continues to advance strategically, expanding product development and extending the industrial chain to consolidate its achievements and gain a more favorable market position.
At the autumn and winter fabric exhibition, Shandong Qingfanglian Group showcased its full range—from yarn to fabric to end products—which reflects the results of its reorganization. Ma Xiufeng, the marketing minister, said, “Electronic jacquard home textiles and fabric differentiation are traditional strengths of Green Spinning products. However, the company is no longer satisfied with just producing and supplying yarn fabrics. Instead, it seeks to develop a more advantageous industrial chain and occupy a high-end position in the industry.â€
It is understood that in recent years, Green Spinning has actively implemented effective strategies, extending its industrial chain to areas such as undergarments, children's clothing, and home textiles. Recently, the company launched a flagship textile store and a living museum in Qingdao, and is expanding to places like Nantong and Shaoxing.