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Ningbo Youngor Men: steady change in the seeking strength
Younger Group was established in 1979 and, after three decades of growth, has evolved into a diversified enterprise with core businesses in apparel, real estate, and equity investment. By the end of the "11th Five-Year Plan," Younger was recognized as one of the top 100 Chinese enterprises in 2007, praised for its outstanding performance and long-term growth potential. The "5050" principle—splitting 50% of operations between domestic and international markets—has been central to its success. This strategy helped Younger maintain a balanced approach even amid global challenges.
As a leading player in the textile and garment industry, Youngor's brand clothing has become a symbol of quality and style. With over 100 branches, 400 proprietary stores, and more than 1,500 retail outlets nationwide, Youngor's signature shirt holds the distinction of being the first national export-exempt product in China. It has consistently ranked first in the market for 13 years, while suits have maintained the top market share for eight consecutive years. For seven years straight, Youngor has been listed among the top 100 in both sales and profits in the Chinese apparel industry and is widely favored by consumers.
The company's success stems from its strategic focus on balancing domestic and international markets, along with investments in R&D and brand acquisitions. Chairman Li Rucheng emphasized that while the main industry remains apparel, real estate and equity investment are seen as future growth areas. He also highlighted the importance of building a complete vertical supply chain, from raw materials to retail, to enhance competitiveness.
Facing challenges such as rising costs, currency appreciation, and weak international demand, Youngor adapted by diversifying its export markets, refining internal processes, and strengthening its supply chain. The acquisition of KELLWOOD’s U.S. men’s business and the integration of operations in Singapore and Malaysia further expanded Youngor’s global footprint. Despite challenges in merging different production systems, the company continues to grow and innovate.
In addition to its core apparel business, Youngor launched the "GY" brand in collaboration with Japan's W-GAME, targeting young professionals and entrepreneurs with a more casual and modern style. This move marks a shift from Youngor’s traditional image, aiming to capture the younger generation's attention. According to Director Chen Zhigao, creating an international brand is not just a dream but a responsibility for Chinese textile companies.
Looking ahead, Youngor aims to build a century-old enterprise and establish itself as a globally recognized fashion brand. With a strong foundation in design, manufacturing, and distribution, the company is well-positioned to lead China’s apparel industry into the future.