Cold winter, clothing industry's "a fire"

With cold attacks, down jackets became the "magic weapon" for citizens to warm up. Yesterday and two days, the reporter visited the market and discovered that some down jackets in Foshan had a hot sale, which brought a "fire" to the textile market that was caught in the "winter". The reporter interviewed textile and garment manufacturing companies and found that although most of the textile companies’ orders have decreased significantly, some manufacturing companies have seized business opportunities at the onset of cold winter and turned exporting down jackets to domestic sales. Some down apparel manufacturers have already made clearances. The phenomenon temporarily compensated for the pressure caused by the heavy setback in the textile companies' market.

However, many companies stated that current manufacturing costs have risen by about 15%, and many companies have “excessively eaten” for this. Industry insiders suggest that developing domestic markets requires patience while export markets need to adjust their directions to emerging countries such as South Africa and South America. The market competes for "cake."

life:

Spring cold "killed"

Citizens can not hold down the temptation of the "original five or six hundred yuan down jacket, and now only a hundred dollars, so good to buy ah!" Cold days, so many store sales of down jackets appeared in a small peak. Even though it was not a weekend before last two days, reporters still saw a large number of people going to stores in Oriental Plaza, Pearl and other shopping malls to “buy” down jackets. "Today is the fourth day of the season's discount. It's already a lot less than the previous two days. The store was full of people last night and two days ago!" Zhang Zou, a shopping guide, told reporters that businesses are holding their hands every year. Once at the Down Clothing Expo Festival, all down jackets were "moved out of the market," and "ultra-low prices" were the main reason for attracting citizens.

Many people in the cold early spring saw the temptation of discounted down jackets that also began to HOLD. The reporter saw that in the past, down prices of more than 500 yuan down jacket or coat, now only need 199 yuan to buy, the discount rate is more "amazing".

In addition, during the interview, the reporter also found that although the price reduction of children's wear down jacket is less than the strength of adult down jackets, but also played a 3 to 4 discount. The sales staff of the Liguo children's clothing chain told reporters that the weather was cold in recent days and many parents had purchased down jackets for their children. “The sales volume of down apparel accounted for about 30% of the total (sales) performance in recent days.”

New business opportunities:

Exports of garments, clothing, and discounts to the domestic market "Some manufacturers who originally exported products also took the opportunity to develop the domestic market for down jackets." Wu Haoliang, secretary general of the Foshan Textile and Apparel Industry Association, revealed in an interview that there are currently more than 15 down apparel manufacturers in Foshan. The average annual production capacity of these companies is probably up to 1 billion yuan. "However, the product specifications of the export market are somewhat different from those of the domestic market. There is not much that can be transferred directly to domestic sales."

In 2011, Foshan's textile market fell into a "cold winter". Many companies had already stopped work before the Spring Festival and started relatively late after the Spring Festival. Most of them started after February. According to reports, the export market has seen a significant decline in orders since January, so the “cold winter” has become a new business opportunity for enterprises. The timely development of the domestic market has become a new trend. According to industry figures, most of the export manufacturing enterprises are sample processing, and production is mainly based on orders. Therefore, inventory is not much. A merchant's shopping guide revealed that last year's foreign economic downturn, many down apparel manufacturers have taken the form of export to domestic sales of bulk cargo, so the intensity of the discount will be relatively large, for the average consumer is full of temptation.

In addition, textile enterprises that directly face the domestic market have also begun to seize this opportunity to lure the domestic market at a low price.

market trend:

The cost of production has soared by nearly 20%. “Ya Li,” Dawu Hao Liang said that at present, production costs have soared by nearly 20%, and many manufacturers have felt a lot of pressure. The industry believes that although the pressure is very high and the market is cold, it is still not without a bit of "warmth." In fact, the sales of down jackets and the recent sales of underwear have brought a "little spring" to the "cold" textile market. .

In addition, it is understood that Foshan is the country's underwear manufacturing base, the current underwear market is considerable, many underwear manufacturers have started, even the phenomenon of rushing classes.

An industry source told reporters: “One of the main reasons that the underwear market maintains its market in the 'winter' is that underwear production is not affected by cotton prices. The fabrics used are different from other textile materials, and they have less material and high added value.

According to statistics of Foshan Textile and Garment Industry Association, Foshan's textile and apparel exports were 2.8 billion yuan in the previous year. Last year's exports rose slightly to 3 billion yuan. Unfortunately, orders began to shrink in the second half of last year. The month dropped significantly.

Wu Haoliang said: "Orders in February are still not very satisfactory. It is recommended that enterprises continue to develop the domestic market while adjusting the route of the export market in a timely manner, especially in emerging markets such as South Africa and South America. Although there is no lucrative market in Europe and the United States, the emerging markets still have There is something to do."

Little White Dresses

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