Jeon Ji Hyun endorsed Han Dou: Isn't the online brand worthy of the goddess?

March 25 news, billion state power network was informed that a few days ago the Korean goddess Ji Zhixian will endorse China's online brand Han Du clothing house, this news that caused an uproar on the Internet. Supportive and opposing voices emerged in an endless stream. Therefore, is it true that online brands will lower the level of the goddess, or will the reputation of the goddess be able to uphold the status of the online brand?

Many netizens believe that the brand level of the Internet is too low, and Jeon Ji Hyun’s endorsement of the Korean clothing store will inevitably reduce the status of the goddess. And some time ago, Jeon Ji Hyun just spoke of Japan's fast fashion brand Uniqlo, so it inevitably attracted a lot of contrasts for these two brands.

Jeon Ji Hyun speaks for Uniqlo

Yibang Power Network learned that Handuyishe is an Internet clothing brand established in 2008. It focuses on Korean fashion and adopts a buying model. Handu’s headquarters is located in Jinan, Shandong Province, where founder Zhao Yingguang is also a native of Shandong Han Dynasty. Uniqlo is the leading core brand of FAST RETAILING Group, which ranks in the forefront of the global apparel retail industry. It also has many offline stores in China and is currently planning to list in Hong Kong.

Many people's understanding of Handu's clothing houses is that they sell clothes on Taobao, but do not think it can achieve the same achievements as Uniqlo. Although Handu clothes house is a leader in the field of online branding, it does not have too much superhumanity when compared with many traditional brands.

Many young people pursuing fashion are not optimistic about this domestically-made internet brand. They hold a negative attitude toward Jeon Ji Hyun’s endorsement of South Korea and believe that Han Dou’s clothes house cannot be compared with other brands that Jeon Ji-hyun endorses. Sina Weibo commented on this by netizens: Did you find Jeon Ji-hyun as the endorser of Korean clothes? ? How it feels like it's like finding a college entrance exam to sign the Lanxiang Technical School's rush...

User reviews screenshot

However, even though fans did not accept the case that Jeon Ji Hyun spoke of Korean clothes, there were also rational fans who thought that Jeon Ji-hyun would be able to shift the brand of Hando clothes to a high-end brand. Presumably this is also the reason why Han Du clothing house selects Jun Ji-hyun, and she hopes spokespersons can shape the image of the brand.

Quan Zhi Yin Post Bar User Comments

According to analysis by industry insiders, Handu clothing house opened up a new marketing model for Internet brands, allowing Internet brands to really move toward “tall”. The fashion style of the online brand is well matched with the popularity of popular stars. If Jun Ji-hyun can really cooperate with South Korea, it is also a win-win situation.

There are fans from the perspective of e-commerce analysis, that this endorsement has two sides: on the one hand, online brands and e-commerce promotion, compared to traditional products easier to establish a reputation among young people, establish a personal image and gain Internet popularity; the other hand, The Internet brand goes down to the cloud, is indeed an ordinary brand, or is everyone's LOW goods, not in line with the "goddess" grade.

In fact, if Jeon Ji Hyun really “has the ability to make high-end things that are not high-end”, then Han Dou’s clothes will be earned.