Humen: Build Children's Wear Professional Market

Recently, the China Children's Wear Brand South China Trade and Trade Headquarters – Humen Fumin Children’s Wear Center officially opened its business, with over 100 merchants operating in unison. The center is the leading project in the development of the children’s wear industry in Humen Town.

Previously, as the source of the Southern School's clothing, Humen clothing has been known throughout the country. However, in recent years, with the emergence of emerging business models such as e-commerce, Humen’s local entities have encountered certain difficulties, and Humen has responded positively, focusing on the children’s clothing industry and formulating children’s clothing development strategies in order to achieve new breakthroughs. The opening of the Fumin Children's Wear Center marked a new milestone in implementing the children's wear strategy in Humen Town.

Gather a large number of outstanding children's clothing independent brands

At 9:30 a.m. that same day, the "Lions Group", which represented good luck, danced at the main entrance of the Fumin Children's Wear Center, and the flowers and ribbons decorated the center extraordinarily.

“As the first day of business, we hope that all business people will make a lot of money and the business is booming.” The person in charge of the property management center of the Children's Wear Center and the business representatives who have settled in attend the opening ceremony. A wealthy old merchant who participated in the opening ceremony told reporters that, in fact, the Humen Children’s Wear Center is not only a task for businesses to “make money,” but is more of a promise for Humen’s clothing to start again. The decline of adult clothing stores has forced Humen to increase the development of children's clothing to an unprecedented level.

Indeed, as the businessman said, the Children's Wear Center has gathered a large number of excellent independent children's clothing brands from Humen, and it has become a showcase for these brands. The reporter noted that during the day's activities, the children's clothing center on the first floor and the fifth floor, small rhinoceros, good children and other children's clothing brand opened the door to unify the business, to the business and the public display the image. Among them, the small rhinoceros has settled in the 5th floor dedicated to brand display. The small rhinoceros is an outstanding representative of children's clothing in Humen Town in recent years. “The company’s prospects for the children's wear center are extremely promising. As a mid-to-high end children's wear brand, they settled in the Children’s Wear Center. The purpose is to display the brand with the best marketing model. With the improvement of the peripheral facilities, our future will be getting better and better.” The boss of the rhinoceros expresses her original intention of entering the Children’s Wear Center to the outside world. Some merchants from Southeast Asia are watching in the exhibition hall and discussing cooperation with their bosses.

“After opening the business today, the clerk kept busy and there was a constant stream of people who came to the store to buy and negotiate. One day, we had reached an agreement with a number of merchants.” The responsibility of the Shantong brand on the first floor of the Children’s Wear Center People talked about the opening of the business and seemed quite excited.

Launched Vaughan City policy to attract businesses

A person in charge of the management center of Fumin Children's Wear Center told reporters that the center is located in a new business district in Humen, the first and second floors are the retail and wholesale display areas for branded children's wear, the third floor is the South China Children's Wear Brand Exhibition and Trade Zone, and the fourth and fifth floors are Humen's children's clothing brands. The Exhibition & Trade Headquarters aims to build a professional market for children's clothing that is large-scale, professional, and widely radiant, and has influence in the country. It is one of the largest children's clothing trading markets in the Pearl River Delta.

It is reported that since the Humen Fumin Children's Wear Center launched its global investment promotion in July last year, more than 100 well-known children's wear brands in Guangzhou, Foshan, Chashan, and Humen have been stationed one after another. It is true that the environment and supporting facilities are valued by children's clothing enterprises, but the Children's Wear Center has launched Substantially prosperous city policy is the greatest attraction for attracting businesses to enter, which greatly encourages children's enterprises to set up brands to show their confidence in marketing headquarters.

In order to maximize the confidence of entering the children's wear brand, Fumin has recently launched a series of vigorous market policies. These include the regular planning of the "Humen Fumin Children's Wear Center Children's Wear Purchasing Festival", the addition of Humen around the Children's Wear Center to Guangzhou, Shenzhen, Zhuhai and other places; the company's renovation of the company before the completion of the implementation of the decoration of 500 yuan per square meter Subsidy, stationed in the children's wear brand The New Silk Road Fashion Distribution Center on the 22nd floor of the Fumin Children's Wear Center will hold a new product launch and ordering meeting, and enjoy a discount of more than 10,000 yuan per game.

“Our company has already submitted to the center the application of the “Marketing Headquarter established in the Children’s Wear Center to receive high-value support funds.” Next, we will begin to relocate the marketing headquarters.” Lu Yingkai, general manager of Meikeer Clothing Co., Ltd. said.

Set up marketing headquarters to receive awards

It is understood that “the establishment of a marketing headquarters in the Children’s Wear Center can receive high-end support funds” is one of the Vaughan City initiatives launched by the Children’s Wear Center. “As long as the business area, function, staffing and other indicators of the imported children’s clothing brands meet the requirements, You can apply for a promotional bonus of between 100,000 yuan and 300,000 yuan. Up to now, more than 30 businesses have submitted applications, said the person in charge of the children's clothing center.

In addition, in order to make it more convenient for buyers to go to the Fumin Children's Wear Center for purchasing negotiations, Fumin Group has also added a free shuttle bus. Every day, multiple trips between Fumin Fashion City and Fumin Children's Wear Center are available, and all citizens can use it for free.

"This will allow many children's enterprises to enter the 'zero cost' operation and achieve 'zero pressure' operations," the source said.

The Fumin Children's Wear Center is a major project in Humen Town. On August 8th last year, Humen Town Party Committee and the township government issued the "Implementation Opinions for Supporting the Development of Children's Wear Industry" to clarify the town's ideas and goals for vigorously supporting and promoting the development of children's clothing, namely, "to vigorously support and promote the development of children's wear in Humen, and strive to In the next few years, Humen Fumin Children’s Wear Center will be built as a children’s aircraft carrier, the largest children’s wear exhibition and trade center in South China, and the center of China’s children’s wear brand. With Humen Fumin Children’s Wear Center as the leader, resources will be integrated to form a linkage and eventually the surrounding areas will be formed. To develop a professional business circle for pregnant and infant children's clothing and supplies, and form the most influential market for clothing and supplies for pregnant, infant and young children in China. Humen will be based on the “Guangdong Women’s Professional Town” and “China Women’s Famous Town”. It will create “Professional Town for Children's Wear in Guangdong Province” and “China Town for Children's Wear”, and strives to produce 30%-40% of the output value and sales of Humen's children's clothing by 2020.

On December 20 last year, at the "2013 national textile industrial cluster work conference," Humen Town was awarded the title of "Chinese children's clothing town" by the China National Textile and Apparel Council and the China Garment Association. Today, the Fumin Children's Wear Center is set to sail again, which indicates that the development of Humen's children's wear industry has opened up a new engine. It is believed that the development prospect of Humen's children's wear will become better and better.