TOMMY HILFIGER Launches Spring 2016 Global Advertising Campaign

The 2016 Spring Collection features a lazy island holiday, a fresh and colorful feeling that takes people to the adventures of the Caribbean Islands

New York/Amsterdam (January 2016) PVH Group's wholly-owned subsidiary, Tommy Hilfiger, announced its 2016 spring global advertising campaign: Wish You Were Here. The inspiration for the film was inspired by an exotic “hopping island” vacation in St. Vincent and The Grenadines. The overall lifestyle of the relaxed Caribbean holiday is consistent with Tommy’s unique energy and eclectic mix. Against the background of white sand and clear water, the lazy island leisure style is combined with Tommy's classic style to create an excellent resort style that is worshipping.

Tommy Hilfiger blew the warmest wishes from the exotic island of Mustique, where “beautiful pumpkin” Behati was landing with her handsome crew and was ready to begin a brave desert island adventure. I saw her climb up the lush palm trees, or wander through the tumbling waves, a contemporary explorer. She is ready for her own adventure. The island's casual style is matched with cool sports of extreme sports, and some personalized elements are embellished. The navy's red, white, and blue knead together with the tropical plants to infuse a lazy ease into a complex and delicate piece. Think of a hooked knit sweater with a candy striped dress and an embroidered seersucker shirt. Casual jacket with full-breasted shirt, then a POLO shirt full of wild plants.

"Our 16-year spring advertising campaign was inspired by the eternal island holiday," said Tommy Hilfiger. “I and my family members love Caribbean, especially Mustique Island, for ten minutes. We often go there on holiday together. This season, we brought the inspiration from this island life into our colorful and cool promo. The eclecticism has always been punctuated by the use of the elements of the navy and the tropics, and the breath of extreme sports; this is all about a fascinating and relaxing beach holiday.

Wish You Were Here Photographed by Craig McDean, Karl Templer takes charge of modeling and is the creative director of Trey Laird from Laird + Partners Studios.

“Our 2016 spring commercial still retains the brand's unique visual markings and iconic style: unrelenting, playful and cool,” said Avery Baker, global chief marketing officer at Tommy Hilfiger. “This commercial also reflects our new interpretation of the womenswear line and the strategic deployment of expanding our women's product line globally. We have seen strong growth potential in the women's line, and this commercial is also our entire brand marketing. The key elements of the plan are to ensure the consistency of brand promotion, and we are further passing this information to more users through investments in digital, graphic, outdoor and direct marketing channels.

Seen from Mustique, a small island in St. Vincent and The Grenadines, and supermodel Behati Prinsloo - this is her third consecutive season as Tommy Hilfiger's brand ambassador. Her handsome crew members are: Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes. Hairstyling is done by Tomo Jidai and the makeup artist is Francelle Daly.

Wish You Were Here will be broadcast globally through multimedia channels in March 2016, including online, graphic, outdoor and social media platforms. The ad blockbuster will be published in full-page fashion in world-renowned fashion magazines such as Vogue, Elle, Vanity Fair and Esquire. It will also include some popular fashion websites, social media channels and its supplements such as Sunday Times Style.

About Tommy Hilfiger Group

Tommy Hilfiger Group is one of the world's most famous designer brand groups and has high-end fashion lifestyle brands Tommy Hilfiger and Hilfiger Denim. The group focuses on designing and operating high-quality men's, women's, children's wear and denim collections. At the same time, the Group also authorized such businesses as sportswear, footwear, professional sportswear (golf, swimming, sailing clothing), personal clothing (underwear, bathrobes, pajamas), goggles, sun protection clothing, watches, bags, men Formulate clothes, men's dresses and accessories, hosiery, leather items, perfumes, home textile products, bathroom accessories and travel bags. The Hilfiger Denim range includes men's, women's and children's jeans, footwear, as well as bags, accessories, glasses and fragrances. Tommy Hilfiger brand stores are located all over the world, and consumers around the world can easily purchase Tommy Hilfiger brand products at Tommy Hilfiger retail stores, mainstream clothing malls or department stores or other distributors and distribution channels and Tommy.com