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Bo Yang clothing: aggressive expansion of capacity to challenge 100 billion class space
On one hand, R&D and design, and on the other, brand marketing. In recent years, the Ningbo Boyang Group has become a topic of discussion in the industry for its "both ends" business model, focusing on innovation and branding amid a growing trend toward transformation and upgrading. However, the company's latest major move is shaking up long-held perceptions about its strategy.
The group’s chairman, Ju Juchuan, recently announced the official formation of an industrial leadership team tasked with building a large-scale industrial city covering 500 mu in the development zone of Suzhou City, Anhui Province. This ambitious project aims to expand Boyang’s production capacity tenfold within three years, signaling a shift from its traditional "light asset" approach.
Boyang Industrial City is now in the planning stages. The project, named "Suzhou Bo Yang Textile Industrial Park," will include three main zones: textile, apparel, and home textiles. These areas will house several of the group’s manufacturing subsidiaries, marking a significant step toward vertical integration.
Previously, nearly 90% of the products sold by Boyang were outsourced through non-general manufacturing processes. But with this new initiative, the company is investing over 500 million yuan to develop its own industrial base. The newly formed industrial leadership team, led by Vice President Fan Jiang, is overseeing the entire project, emphasizing the company’s long-term vision for growth and stability.
This move reflects a strategic evolution, blending Boyang’s past strengths with a more hands-on approach to manufacturing. As the company prepares to launch its first major industrial park, it’s clear that the future of Boyang is being shaped by both tradition and transformation.