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the Carnaby Women's Shanghai Port Exchange flagship store opened
In December 2010, the Carnaby women made a bold move by establishing their presence in Shanghai at the Port Mall, opening a flagship boutique. This marked a significant milestone for the brand as it brought its unique style and heritage to one of China's most vibrant shopping destinations.
The Carnaby Women’s Shanghai Port Exchange flagship store stands as a symbol of the brand’s commitment to quality and innovation. Designed with a modern yet elegant touch, the store reflects the spirit of Carnaby Street, where fashion and culture have always intersected.
The brand's roots trace back to Carnaby Street in London, a historic hub known for its vibrant fashion scene. Located in the heart of Soho, near Oxford Street and Regent Street, Carnaby Street has long been a gathering place for artists, designers, and trendsetters. Since the late 1950s, it has served as a launching pad for many iconic names in the fashion world, including John Stephen and others who helped shape the legendary "Swinging Sixties."
Inspired by this rich legacy, "The Carnaby" carries forward the rebellious spirit and creative energy that once defined the street. It embraces an unapologetic approach to design, blending British influences with contemporary aesthetics to create a collection that is both timeless and modern.
The Shanghai Port Exchange flagship store features an interior that mirrors the brand’s philosophy—elegant, sophisticated, and full of character. Every detail, from the lighting to the layout, is carefully curated to offer customers an immersive shopping experience.
Visitors are greeted with a space that feels both welcoming and stylish, reflecting the brand’s dedication to excellence. The store not only showcases the latest collections but also serves as a cultural bridge between London’s iconic fashion history and Shanghai’s dynamic retail landscape.
With each visit, the Carnaby brand continues to evolve, staying true to its roots while embracing new trends and innovations. Whether you're a longtime fan or discovering the brand for the first time, the Shanghai Port Exchange store offers a glimpse into the world of Carnaby—where fashion meets freedom, and style meets soul.