On the evening of November 2nd, China International Fashion Week came to the news: Ms. Lin Qi, the founder of the left brand, won the title of “China Top Ten Fashion Designersâ€! The award was jointly established by the China Fashion Designers Association and the China Garment Association. It is highly professional and authoritative and is regarded as the highest glory of domestic fashion designers. The selection of Lin Qi is also the first time that Internet women's clothing brand designers have won this honor. (Photo: Life in the left brand founder Lin Qi won) Lin Qi and her life are on the left Lin Qi was born in Dongyang, Zhejiang, China. This unique Jiangnan town has another name, called "the hometown of Chinese hand-carved wood carvings." The traditional wood carving process takes root here, and the traditional Chinese culture is born here. This makes Lin Qi have different feelings for traditional handicrafts and oriental traditional culture since childhood. First, as the first local art professional in China Into the clothing design college; later, as the founder, set up a high-end women's brand "live in the left." In the process, she also actively studied blue prints, established a handicraft protection base, and cooperated with non-genetic inheritors in China to actively promote the integration of traditional Chinese handicrafts and modern aesthetics. (Photo: Lin Xi is wearing traditional handicraft clothing) In Lin Qi's view, design creation should be pure, sincere, and novel, and every woman who pursues the taste of life should follow her own heart. And "living to the left" is her most realistic expression of design, life, and heart. Living on the left advocates "handwork that cannot be copied." Grandma's looms, mother-woven thick-line sweaters, hand-stitched cloth shoes... all related to traditional handicrafts, may be the source of Lin Qi's creative inspiration. In the choice of clothing fabrics, Lin Qi also prefers the four natural fabrics of cotton, hemp, silk and wool, and advocates the creation of hands, to be sincere and return to simplicity. (Photo: Lin Qi personal part of the work) Some time ago, living in the left just held a "disappearing village" 2019 spring and summer new product launch. Da Xiu is divided into four series: "Social Theatre", "Wall Wall", "Time Notes" and "Day and Night". Lin Xi incorporates his thoughts on his hometown and his traditional skills. She will make woodcarving totems and exotic poems. The reorganization and integration of cultures such as literature and culture are presented in a new form, and it is expected to arouse everyone’s attention to traditional culture. (Photo: Living in the left "disappearing village" 2019 spring and summer new product launch) Living in the left assists traditional revival Under the influence of Lin Qi's physical practice, nowadays, “Living in the Left†has become a pursuer of traditional handicrafts. Since the establishment of the brand in 2014, the “China's non-legacy and traceability and inheritance†project has been fully launched, and it is dedicated to finding lost traditional handicrafts. On the one hand, they are constantly looking for craftsmen from all over the world. They have established handicraft protection bases in China's Yunnan-Guizhou Plateau, Inner Mongolia and many remote areas, which has contributed to the cooperation between the local art industry and modern clothing design. (Photo: Living in the left to establish a handicraft protection base) On the other hand, they actively cooperate with the national non-genetic inheritors, including Wu Yuanxin, the national blueprint printing and dyeing technology inheritor, Huang Ronghua, the Chinese natural dyeing and Chinese color research master, and so on, expecting traditional freshmen. Among them, five sets of products in the “H-dye†series launched in cooperation with Huang Ronghua were collected by the China Silk Museum. (Photo: "H-dyeing" Chinese Silk Museum Collection Series) On September 13 this year, living on the left is invited to be the "C-POP national tide out of the Chinese fashion brand", the London Fashion Week. This is the first time since the official establishment of London Fashion Week in 1984, the Chinese designer has won the honor of being invited to start. Lin Qi and her team used traditional color re-enactment and re-design of horse-face skirts to let Chinese tradition bloom on the world stage and promote the revival of Chinese aesthetics. Exquisite handcrafts, comfortable fabric materials, and a large number of crowds of people living on the left, became the Internet women's brand with the 4.9 points and the highest customer price on Tmall's description, service and logistics. (Photo: Living in the left to London Fashion Week) In this society full of reproduction, Lin Qi and her life are on the left, and they can't be copied with strong patience. “The combination of traditional craftsmanship and modern aesthetics is devoted to the unrepeatable one-on-one line to the world.†Lin Qi believes that this is her second mission to live on the left. Today, her persistence and specificity have been recognized and praised by the world. While grateful, she also hopes that in the future, traditional handicrafts can be more integrated into the lives of modern people, and traditional craftsmanship can inspire new vitality.
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