Peach John sweet series of underwear To see countless more because of the size of the stock market has been favored by the rich legend, who do not know the benefits of chain copy operation it - in the current Chinese domestic market, the size of the brand out of the brand influence has become the mass consumers to buy products The main driving force, while the copy is to make the development of the brand becomes simple and controllable, so most companies are willing to choose standardized operation in the expansion. Therefore, no matter which street the consumers walk in the streets, the performance of the brands they see is exactly the same as that of their own city. Even the goods in it are guessed. Pink lace warm underwear warm and pleasant PEACH JOHN, the Japanese lingerie brand that officially entered mainland China in early August 2010, decided the design style of each newly opened store because of the founders' mood. This seemingly arbitrary and risky decision did not affect the brand's development and business performance, on the contrary, although only 27 stores in Japan, the company's annual sales are close to 15 billion yen, or about 1.2 billion RMB. In contrast, China already has a number of garment enterprises with annual sales of more than 5 billion yuan, but all of these brands have more than 2,000 stores, and some have reached more than 5,000 stores. With the simplest math is not difficult to figure out the gap between the two single-store sales. Peach pie story has an interesting beginning. In 1993, Noguchi Noguchi, 22, found a bra in the United States called "Bomb bust bra" that would make the wearer's chest look fuller. As a result, Noguchi and her husband opened a mail order shop underwear, the "magic bra" introduced to Japan for sale. In 1995, Peach Pie first store opened in Shibuya, Tokyo. For girls underwear is mainly worn to boys point of view, Noguchi good displeasure, in her mind, underwear first purpose is to make women confident and happy. Thus, peach pie every store has been decorated into a girl's boudoir looks full of fantasy, "Let them feel at home have no feelings." The man who was hailed by the Japanese media as being unafraid of expressing his true feelings did not have the seriousness and caution that Japanese entrepreneurs often show people. On the contrary, her "willingness to behave" is reflected in all aspects of the company's decision-making, and even the brand name is also named after the rise of the Japanese fairy tale character Momotaro. Peach pie in Japan a total of 27 stores, but in the store decoration, each store is different. In Hokkaido's Sapporo shop, peach pie decorated with warm chocolate shop inside and outside, in the cold of the North, chocolate-like hot and provocative female customers favorite in Shizuoka in Japan is green, fresh The theme of the entire shop. Noguchi MEGA will participate in the overall design of each store, "I will change the style according to my mood at the time. For example, when I was in a mood of pink, I used a pink tone, when I feel green is better I use green." Mika Noguchi each store as their own mood expression, in her opinion the mood of the girls is colorful. In the different mood behind the beautiful interpretation of different stores, such initiatives bring the most direct benefit peach pie is the cross-purchase greatly increased the single-store sales increase. In the peach school, female employees make up 95% of the total workforce. They do not stare at the market data as rigidly as men do, and they do not pay much attention to market research. "We just need to take a look at each other and then shout:" Ah! I understand! "And then we can do a good job. "On the one hand, peach pie in each city's storefront design will be based on local natural, social and feminine characteristics, according to the temperament of each region to decorate the store, make it closer to the hearts of local consumers. "Japan is a small country where the development of high-speed trains makes it easier for people to travel between cities. If our consumers have the same peach pie everywhere they see them, they see our stores in other cities There will be no desire to go in. But if they go to a new place, they will feel happy and strange if they see the peach pie different from the peach pie they are familiar with. Imagine each To a city, you are eager to go there to see the peach pie. "As a woman, Noguchi better understanding than the competitors of female consumers psychology, so that not only local consumers will become peach pie fixed customers, the field To consumers will also be more interested in fresh consumer experience and consumption, virtually, the peach pie sales radius has been doubled. Furniture Leather,Pu Leather,Breathable Pu Furniture Leather enghua Jade Motor Co., Ltd. , http://www.nspuleather.com
