Mihuang cashmere dark horse three brand code analysis

An Jie, a senior fashion brand marketing expert in China, analyzed the phenomenon of the rapid development of the Mihuang brand with the three major brand behavior codes: “These three passwords are the “Endorsement of the Rosamund Kwan”, the “Colorful Revolution” and the “Luxury Beauty Legend.” The three major codes of behavior of the cashmere dark horse not only make the Mihuang brand "not take the unusual road", but also allow the Mi Huang brand to embark on the fast-rising fast track. Become a vane with industry strength, fashion trend, and leading cashmere consumption.

Guan Zhilin endorsed

In the cashmere industry, there is an inherent "Northern sentimental sentiment, Southern sent more warmth". As the spokesperson for the Mi-Gong brand, the leading brand of cashmere in the south, Guan Zhilin used her own charm to interpret the legend of a beautiful woman's life.

At each agency meeting, dealers also expressed their goodwill towards Guan Zhilin. She not only let them like them, but also let their customers like them.

The signing of the international giant Guan Yulin was an atomic bomb launched by the Mi Huang brand in 2005 for the cashmere industry. In the shopping malls in the north and south of the river, the Mi-ho's place is full of Guan Zhilin's charming smile. From the rise of the market channels to the construction of terminal brands, Guan Zhilin's endorsement of Miaohuang Cashmere has set a monument to the unprecedented endorsement of commercial achievements in the history of Chinese fashion.

More Mihuang consumers have different attitudes towards the Mei Huang brand's spokespersons than other brands—not the fanatic team that blindly acts as a fashion, but the highly loved one who regards it as a spiritual icon. Because this star of zero-hearing and noble book temperament condenses a rare charm that can simultaneously deduce cashmere and fashion.

Colorful revolution

"We insist on doing different products, insisting on different brands, and becoming the most differentiated and competitive industry leader" is the Mihuang brand culture. From the decision to take the "fashion cashmere" road to today's "multicolored strategy", Mi Huang's every step strategy is derived from the actual marketing team's summary.

“Colorful Revolution” is the second and most important in the Mi’s marketing strategy and is also a decisive behavioral code. If the signing of Guan Zhilin allows the Mi Huang brand to open up the vast market, it has also cultivated the interactive stickiness of brand consumers and brands in the past five years. The “Colorful Revolution” is the important positioning base for the brand to emerge as the champion brand in the same industry.

When other cashmere brands are competing for homogenization and their product style is uncertain, Mi-ho's "multi-color strategy" seems to inject stimulants into the brand. Many agents said: "It is precisely because of Mi Huang's unique color system and the product line following the trend. There are other brands that dare not and never touched on the development of color hit products. The sales clicks of the store make us more confident than other cashmere brand agents."

Extravagant Legend

Cashmere sweaters are expensive and complex in production processes. Since Mi Huang Cashmere participated in the China International Beijing Fashion Week, the “Legend of Extravagance” became another “Large New Year series” that made the Mi Huang brand team more exciting.

From 2009 onwards, the "soft gold on the red carpet" series will be performed, and the "Beauty of blooming palace" to be staged in 2010 will be held. Shine.

Since then, Mihuang Cashmere is not only the noble protagonist in cashmere sweaters, but also has become a noble protagonist in the fashion industry. From the simplicity of soft gold to the lavish brand ethos, from the colorful R&D characteristics to the annual legend of extravagance and beauty blooming... Stars, famous artists, famous teachers and supermodels work together to create a rival in the local market with international fashion brands. Fashion cashmere big.