Who can think of an unknown Chinese athlete who once had the sole world running shoes because of one's eye. Or how can a yellow racer on the track meet NIKE? This Bó Lè is currently the director of the marketing department of NIKE (China). To speak of Li Jie, he was the first master in the 110m hurdles of former Chinese and Asian men. He graduated from Beijing University of Technology and he went to the United States to study. Later, Li Jin entered NIKE, focusing on exploring potential young people. Before 2002, Liu Xiang, who changed from a high jump to a 110-meter hurdle, caught Li Zhao's attention. When Liu Xiang broke the Asian record created by Li Yu, Li Zheng decided that Liu Xiang would create an era of his own.
Just because Li Yu is a short-term player, he has a professional opinion of Liu Xiang. He thinks Liu Xiang has the strength to become a superstar. As a result, he specifically designed Liu Xiang to wear ordinary NIKE running shoes. Then, he personally took Liu Xiang to the United States Headquarters to lobby. At first, the board of directors expressed doubts about the Chinese youth, but Li Zheng argued that it eventually struck a top NIKE executive. After that, the US headquarters also sent people to China to observe Liu Xiang. As the "Flying Cyclone" gradually became stronger, Americans felt that this Chinese boy would surely shake the world. NIKE headquarters personally invited Liu Xiang to the detection department of the US headquarters to test Liu Xiang's feet. According to his foot type and the technical details of his running point, he used high-tech technology to tailor his "Flying Whirlwind" for him. running shoes. At this moment, Li Zhen and Liu Xiang were holding hands together. Li Zhen predicted that Liu Xiang must have moved the world and moved China.
Please remember that "NIKEZOOM HURDLE LIU" is its sparkle, which has achieved the splendor of "Flying Cyclone"...
Answer 1
Red magic
In order to better meet Liu Xiang's needs, Nike conducted in-depth research on the hurdle athletes' biomechanics and running habits and other related technologies. The results of these studies have also contributed to Nike's successful development of high-performance professional hurdle sports shoes.
At the 2004 Athens Olympics, Liu Xiang wore a pair of red NIKEZOOM SUPERFLYG5 to win the championship and tied Colin Jackson's 11-year-old world record. The pair of shoes, also known as the "Red Shoe," was all the rage. The new NIKEZOOM HURDLE LIU hurdler shoes created for Liu Xiang this time not only uses the red Chinese color matching symbol of victory, but also the bright silver in the first half of the shoes. However, the most beautiful is the sole of the shoe. Although the soles are generally "not seen in the sky," but the color specifically designed to do a gradual change, which is rare in professional sports shoes, but also enough to indicate the "Chinese trapeze" in the sports component.
Answer 2
"Airplane Landing"
On the outer sole of the shoe, there are five detachable studs. Do not underestimate these five spikes, this is after repeated studies of biomechanics, the final position of the shoe nails. On the one hand, this can reduce the pressure on the point of pressure on the foot. In addition, it can also increase the ability to grip. Even this new shoe has been carefully designed for the position of the studs to ensure the stability of the shoes.
In short-distance races, the athletes' feet are very powerful, especially the 110-meter hurdles. The hurdles are like landings of an aircraft. The balance of the body depends on the support of the feet. Only good support can ensure that athletes continue to hurdle at a correct frequency. And it is this point that Liu Xiang’s new shoes guarantee.
According to another study, if spikes are inserted into the ground during running, some energy will be lost during the pulling out of the spikes. This "useless work" is very deadly in a short track race such as 110 meters hurdle. Therefore, the nails of NIKEZOOM HURDLE LIU have been specially treated. When running, they will not be inserted into the runway but will only grip the ground. It is with such high technology as the basis that Liu Xiang can create one success after another.
Answer 3
The weight of a pair of socks
For short-distance racing shoes, it is important to be light enough, so it is necessary to improve the upper material. NIKEZOOM HURDLE LIU uses two different types of upper materials, mesh material and light leather. The leather is covered with ventilation holes to make it more comfortable to wear. The Velcro attached to the forefoot of the shoes can provide enough for Liu Xiang. protection of. In addition, Nike designers specifically reinforced the shoes when they were bent during exercise to prevent breakage of the upper.
In order to further reduce the weight of the shoes, the Liu Xiang Asian Games "boots" of the soles are made of nylon material, however, the designer specifically added glass fiber to ensure that the sole is strong and durable. In addition, the specially designed ridge structure of NIKE runs through the entire sole of the shoe. When the foot comes in contact with the runway, it can increase the friction and help the athlete to squat, force, and swing the leg more forcefully and maintain the best exercise state. Moreover, this design can effectively reduce the impact of athletes' erroneous actions on themselves and avoid unnecessary loss of physical fitness. Once the athlete collides with the railing, the ridged structure around the sole can effectively provide protection. To ask how light it is, professionals laughed: "It doesn't matter how many grams it is, anyway, it's just as light as a pair of socks."
"Flying whirlwind" unprecedented
As a pair of sports shoes named after Chinese people, in addition to the excellent performance of NIKEZOOM HURDLE LIU, naturally there are many elements associated with Liu Xiang. At the heel of the shoes, the golden "Liu Xiang" was printed. The design is simple but full of atmosphere, just like Liu Xiang's feeling. In addition, in the insole, NIKE also carefully designed a LOGO evolved from the word "Xiang". Can have a personal LOGO, Liu Xiang and Michael Jordan, Lebron James, has become a representative of his field.
At the Doha Asian Games at the end of 2006, Liu Xiang wore these new "boots" to easily break the Asian Games record. It is believed that in 2008, it will surely accompany its owner and shine the most eye-catching light in the Olympic Games.
The Mystery of "Flying Cycling" Running Shoes
In 2002, 13 seconds 12 to break the world youth record; in 2004, 12 seconds 91, tied the world record; in 2006, 12 seconds 88, to create a new world record! Liu Xiang used the "Chinese speed" of the wind not only to conquer the whole world, but also to prove the potential of an Asian yellow racer. Liu Xiang's pair of running shoes "NIKEZOOM HURDLE LIU" became the focus. · "Bai Xia Girl" likes to wear on the upper foot · Rejecting ugly rain boots The most IN patent leather shoes are your rain ·Admiralty body waterproof shoes make travel more pleasant ·The smart men wear comfortable shoes with comfortable feet to fly ·New Balance leads the tidal wave father to record ·[Shoes · Will] 23-year-old signature shoe is very show? · Natural Kings, exclusive 70 year old Danish Humvee shoes · Cats and shoes fire? Every girl should have a pair of Hepburn ·The white dress is not "small white" ·Pleated skirt with what shoes with different wipe out