Nike is the first wealthy sports brand to make the richest 12

Forbes magazine published 12 of the top 25 in the list of sports affluent all have links with Nike. "Nike may be the only ubiquitous brand in the sports world," said Dean Bonham, general manager of sports marketing consultancy. "This company not only succeeds in bringing celebrities with their trademark, but also allows an ordinary person to become Celebrity."

Nike-sponsored sports stars are enough to make Other sports brands paralyzed. Nike’s sponsorship list includes Tiger Woods (Golf), Sharapova (Tennis), James (Basketball), Jeter (Baseball) and Ronaldo (Soccer). Nike has never said how much sponsorship they paid for these sports stars, but it can be said that sponsorship fees must not be low.

Among all sports stars, Tiger Woods is the highest income in the world. In the past 12 months, his income reached 87 million US dollars. Tiger Woods’ market appeal is huge. His skill, handsome appearance, and no scandal. “Finally, the leadership, credibility, and ability of dialogue of a sports star have become the key elements of marketization,” said David Carter, professor of sports economics at the University of Southern California. “Woods has it all. element."

Sharapova is yet another gold investment for Nike. She is safe, beautiful, and very popular with people. This year, she ranked fifth in women's tennis. After winning the Wimbledon championship in 2004, Sharapova has signed a multi-million dollar peace deal with Canon and Motorola. Together with Nike's contract, Sharapova’s annual income reached 18 million US dollars, making her one of the most income female athletes.

Another Nike big money maker is quarterback Michael Vick of the Atlanta Falcons. Michael Vick is very popular with fans. His No. 7 jersey is the best jersey available for American football. With a revenue of $37.5 million a year, Michael Vick is also one of the highest-earning sports players. In 2004, Michael Vick signed a 10-year contract with the Atlanta Falcons. The contract amounted to US$13 million. In addition, his endorsement contract amount is also quite high, including the endorsement contract signed with Coca-Cola.

However, in the sports wealth list, not everyone is a Nike customer. After the ten-year contract with Nike, tennis star Agassiz signed a multi-year contract with Nike’s rival Adidas in July 2005.

So who is the most powerful non-Nike sports star? He is F1 rider Schumacher. Schumacher's income is 60 million US dollars, in addition to his intelligence, from Ferrari, he also learned a lot.

"After all, sports stars can penetrate the minds of the broad audience, which attracts sponsors." Pohamm said, "From this point of view, these sports stars can also deliver endorsement products to more people."