After more than ten years of business, Changshu private entrepreneur Chen Jianyun has established a number of companies including Changshu Hengtong Knitting Printing and Dyeing Company, Zhangjiagang Yitong Chemical Fiber Weaving Company, and Jiangsu Changgang Metal Coating Co., Ltd. As a football fan, Shanghai Milu Sporting Goods Co., Ltd. founded by Chen Jianyun in 2002, took the lead in adopting the registration application of the State Administration of Industry and Commerce and hiring Milu in dozens of domestic companies to slog-in the “Milu†trademark war. The brand spokesperson has obtained the exclusive right to use the “Milwa†Chinese and English logos and portrait advertisements. Shanghai Milu Sporting Goods Co., Ltd. has cooperated with Donghua University to create a domestic first-class product R&D base and has created a full range of leisure sportswear, sports shoes, sports equipment and other series of sporting goods. The company will also build chain stores and authorized stores in large and medium-sized cities in China. In this sporting goods expo, "Milu" brand sportswear, sports shoes and other sporting goods in the style, fabric, color and other aspects highlight the market trend, has won the favor of many domestic and foreign merchants. In an interview with reporters at the Expo site, Milu hopes that "Milu" brand sporting goods will win the market with high quality.
"Milu" brand sporting goods debuted in Shanghai
"Milu" brand sporting goods debuted in Shanghai
The "Milu" brand sporting goods highlighting fashion trends debuted in Shanghai. The brand spokesperson and football coach Milu made a special trip to boost their sales. This move became the highlight of the 16th China International Sporting Goods Fair held in Shanghai.