275 yuan shoes sell 550 yuan "full send" in the "trap"

A consumer of Jinhua spent 550 yuan to buy two pairs of “Tianmeiyi” shoes when he participated in a “500-500-plus-500” promotion at the Jiangnan shopping mall in the city, and he happily received a 500-dollar gift voucher from the mall. Buy a lot of items. After returning home, I found out that the shoe he had bought back had a sticker “Hangzhou Jiebai” on the sole, which was priced at “275 yuan”. "Is this not obvious fraud?" The consumer yelled.

During the New Year's Day of this year, Jinhua City once again broke out with the "full delivery" promotion war. "Over 400 minus 300 credit card plus 50 more," "Full 400 to send 410," a promotion war triggered a wave of shopping frenzy. Some consumers have found that businesses have already done a trick on the price, ripping off the original manufacturer's price tag, re-branding the original price, the price after the promotion is even more expensive than before the promotion; some brand agents are in a hurry, or even Even the original price was not torn off.

Today, at the New Jinhua Forum, we saw a post from a netizen called yokii_jh: “Fully on the Full, Sending - Business Trick”, accusing the merchant of fictional prices to deceive consumers. Yokii_jh said that in a mall in the south of the Yangtze River, before the New Year's Day, the price of clothes with a price of 500 yuan was changed to more than 800 yuan by New Year's Day. The same Bangwei women's jacket, the price of 239 yuan when engaging in activities, but it was 119 yuan after the event.

According to Fang Jun, director of the Jinhua Municipal Price Bureau Supervision and Inspection Bureau, according to Article 3 of the “Prohibition of Price Fraud”, these are all obvious price frauds. The operator has the right to determine the selling price autonomously when selling goods, but the goods sold must be priced clearly and clearly. The price of a promotional item cannot be higher than the item's price before the event. Fang Jun reminds consumers that if consumers find themselves falling into a "trap," they must first save the purchase of small tickets and related evidence, and then promptly complain to relevant departments to safeguard their rights and interests.

In response to several recent price frauds, the Jinhua Price Bureau has conducted legal counseling for some major shopping malls such as Jinhua 100 and Yintai Fuhua Department Stores to require businesses to operate in good faith. Several large shopping malls also introduced restrictions on the original price of brand agents. Jinhua’s one-hundred-hundiment rule found that the fictional original price was once, and the difference portion “compensed for a penalty of ten” for consumers. Yintai Jinhua Fuhua Store stipulates that one thing and one sign, in the label management, set up three checkpoints such as the nuclear price watcher, and found that one penalty was 5,000 yuan.

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