Harry Potter brand children's clothing China's first recruit dealers

According to the 12th Shanghai International Garment and Textile Trade Fair, which opened on the 15th of this month, Harry Potter brand children's wear will use this expo to recruit domestic distributors for the first time. Shanghai Rong Chen Boshi Frog Group Co., Ltd. as the only authorized agent of Harry Potter Children's Wear in the Mainland, is solely responsible for the investment promotion of the Harry Potter brand children's wear. According to reports, the price of Harry Potter brand children's wear is between 100 and 500 yuan.

According to Zeng Lijun, project manager of the Shanghai Rong Chen Boshi Frog Group, this group has the right to develop and produce Harry Potter children's clothing in the Mainland. It can use Harry Potter’s portraits based on the character images and costumes of Harry Potter movies. English trademark. In addition, Dr. Frog's stationery series can also use the Harry Potter cartoon image.

Dr. Frog has set up two parallel exhibition areas. The Harry Potter series of children's clothing with a strong magician style is in contrast to the Dr. Frog's own brand children's clothing. According to Zeng Lijun, Harry Potter's children's wear style favors boys, and the doctor's frog brand has gradually transformed into girl's clothing in recent years. Therefore, the two brands complement each other. Harry Potter's entry did not weaken the market influence of the doctor's frog. In counter furnishings, Dr. Frog also specifically placed the two brands of clothing separately.

According to Zeng Lijun, Harry Potter brand children's wear was opened at the Dr. Frog counter in major shopping malls in Shanghai at the end of last year, and formal investment promotion started from this expo. The current response is extremely hot. Dr. Frog will conduct a strict inspection of the dealers who come to discuss cooperation.

It is reported that the Harry Potter brand children's clothing belongs to the Warner Bros. company. In January 2004, the company fully handed over the licenses for the brands in mainland China, Hong Kong, and Macau to Hutchison Hong Kong Land Company under Hutchison Whampoa. After half a year's negotiation, Shanghai Rong Chen Boshi Frog Group Co., Ltd. and after examining the three-year cumulative sales performance, it was finally acquired by Hutchison Hong Kong and Warner Bros.’s Harry Potter children's clothing in October 2005. Licensed by the Mainland.