Coca-Cola brand lifts the first wave of World Cup integrated marketing

For hundreds of millions of Chinese fans, yesterday is a historic day. At the China Millennium Monument in Beijing, FIFA member Maradhas, China Football Association’s full-time vice chairman Nan Yong and Xue Li together with Su Bailiang, vice president of Coca-Cola (China) Beverage Co., Ltd., slowly opened the screen covering the Hercules Cup. The legendary Golden Cup, which symbolizes the world’s only symbol of the highest level of football in the world, was first shown in China. This is also the first shock wave that the Coca-Cola Company launched in the World Cup market to integrate marketing marketing.

It is reported that from January this year, FIFA World Cup Global Tour organized by FIFA and Coca-Cola has taken it through 18 countries. China is the 19th stop for the unprecedented World Cup of Hercules. Today, Coca-Cola will hold a colorful "FIFA World Cup World Tour Beijing Carnival" event at Peking University to allow Chinese fans to witness the true presence of Hercules for the first time and to take photos with him.

Su Bailiang said: "As the World Cup's longest-term sponsor and FIFA global partner, Coca-Cola has been working hard to bring the passion of the World Cup to every corner of the world. Through our products, services and various activities, make consumers feel the World Cup. Not far away from them, this time Coca-Cola and FIFA co-organized the World Cup of the World of Hercules, which is one of the best manifestations of this purpose. We hope that through this unprecedented experience, Hercules’ true capacity Opportunity to bring the most passionate World Cup experience to all Chinese consumers and fans."

After launching the first shockwave, Coca-Cola will also launch a series of market public relations and integration activities around the 2006 World Cup in Germany this year, such as the "World Cup guard", "World Cup art bottle" and "World Cup referee". For Chinese consumers and fans, Coca-Cola will "sign up well-known international players" and "launch a collectible World Cup theme series packaging" and other colorful World Cup marketing activities.

The first World Cup for China came to China and kicked off the integration marketing for the Coca-Cola World Cup. With the gradual warming of the 2006 World Cup in the global and China, Coca-Cola will use its own resources and advantages to gradually introduce various activities and horizontally.

It is reported that the Titan Cup will leave Beijing tomorrow, to the next stop of the “FIFA World Cup Global Tour” - Sydney, Australia.