Underwear is one of the fastest-growing sectors in the fashion industry. Recent data from Western countries shows that underwear consumption makes up a significant portion of overall apparel spending. For instance, in France, 26% of women spend around 2.6 billion euros annually on underwear, while British women spend approximately 180 euros per year on this category. In comparison, Chinese women spend about 40 billion yuan on underwear, which accounts for roughly 10% of their total clothing expenditure. These figures clearly indicate that the Chinese underwear market has tremendous potential for future growth.
According to Chen, the general manager of Farman, second-tier underwear brands are expected to become the main choice for consumers in the coming years. As living standards continue to rise, people are becoming more conscious of the quality and comfort of their undergarments. The Chinese market is gradually embracing the concept of "modern underwear," influenced by Western trends. This shift is creating new opportunities, especially for women entrepreneurs who are looking to enter the industry.
Currently, many well-known domestic brands are still in the early stages of development. As a result, franchise opportunities are more accessible, with lower entry barriers. Many female investors are eager to get involved due to the relatively low initial investment and flexible requirements. According to surveys, most brand companies do not have strict gold-standard criteria for franchisees. However, they typically charge between 5,000 to 10,000 yuan in brand fees, and the initial purchase amount varies depending on the size of the store. Generally, the rule is that the larger the store, the higher the initial order value.
High-end brands usually require an initial purchase of around 150,000 yuan, mid-range brands ask for about 80,000 yuan, while lower-tier brands may only need 5,000 to 10,000 yuan. This range offers various options for different types of investors, making the underwear business an attractive and viable opportunity in the growing market.
According to Chen, the general manager of Farman, second-tier underwear brands are expected to become the main choice for consumers in the coming years. As living standards continue to rise, people are becoming more conscious of the quality and comfort of their undergarments. The Chinese market is gradually embracing the concept of "modern underwear," influenced by Western trends. This shift is creating new opportunities, especially for women entrepreneurs who are looking to enter the industry.
Currently, many well-known domestic brands are still in the early stages of development. As a result, franchise opportunities are more accessible, with lower entry barriers. Many female investors are eager to get involved due to the relatively low initial investment and flexible requirements. According to surveys, most brand companies do not have strict gold-standard criteria for franchisees. However, they typically charge between 5,000 to 10,000 yuan in brand fees, and the initial purchase amount varies depending on the size of the store. Generally, the rule is that the larger the store, the higher the initial order value.
High-end brands usually require an initial purchase of around 150,000 yuan, mid-range brands ask for about 80,000 yuan, while lower-tier brands may only need 5,000 to 10,000 yuan. This range offers various options for different types of investors, making the underwear business an attractive and viable opportunity in the growing market.Textile Organza,Organza Fabric,Organza Silk,Printed Organza Fabric
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