Factors to consider when making a quote

Objective factors

The military often said: Know yourself and know each other. First of all, you should first understand the customer's situation from many aspects, so as to help you to target him in a targeted manner, that is, "personality quote." For example, if a guest asks you for an inquiry, you should first understand which country, which city the customer is, whether it belongs to the sales group of your product, and the main product business scope and sales method, whether it is wholesale, retail or mail order. Is a big customer or a small middleman, his purchasing ability and sincerity, his familiarity with the product, etc., based on these data to build a detailed customer file, according to the following principles of mass, After the price is reported:

1. If the other party is a big customer, his purchasing power is strong, you can appropriately raise the price a little higher, and vice versa.

2. If the customer is very familiar with the product and the price, I suggest you use the "contrast method". When negotiating with him, highlighting the advantages of his products, the shortcomings of his peers, and the price is close to the reserve price, it is possible to "from the beginning" Catch "owner."

3. If the customer's personality is relatively straightforward, do not like to bargain with you, you better show your own cards at the beginning, so as not to report high prices to scare him away.

4. If the customer is not very familiar with the product, you will introduce some of the uses and advantages of the product, the price may be higher.

5. If some customers are particularly sensitive to price, every cent per cent must compete, and he is very fond of your products, you must have enough patience to play a mocking battle with the guests, ask or try to figure out the guests. The target price, then compare with the base price that you can give. How much is the difference? For example, his target price is 12 yuan, and the price you can afford is 13 yuan, you can better report 14 yuan, you can divide the counter-offer Take more steps, let a little more, let the guests see the hope, then let the profit step by step, do not get in one step, but should step by step, let the guests slowly taste the sweetness, see the hope, but pass Hard work hard to get, so that guests have a feeling of winning later.

Remember, don't give customers a lower quotation directly from the beginning, because if you make a full concession before the end of the negotiations, you will not mobilize the buyer's weight later.

Subjective factor

The price of a product is closely related to its quality and supply and demand relationship. Before quoting, you must first make a full understanding of your product and price, the main target city to taste similar products and prices. In general, this is the case:

1. If your product quality is relatively better, the quotation must be higher.

2. If your product is in short supply in the market, you can of course report a higher price.

3. If your product is a new product, the style is relatively new, usually the price is higher than the mature product.

4. Even if the same product, at different stages, due to market factors and quotas, etc., the quotation is not the same, we must learn more about the information and exercise a keen sense of smell.

In addition to these two factors, there are some techniques that can be used when quoting.

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