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Dominant brands focus on the power of Jingle Cat 09 ice-breaking strategy collection
In 2009, another event was far-reaching, another brand-name PK battle! Who will be reshuffled this time and be eliminated? And there will be someone who is calmly accepting the market crisis of the economic crisis, maintaining a clear head in the face of difficult problems, and continue to confidently radiate the unique light of the brand, quietly in the industry's industry history, carved its brand background accumulation History chapter!
The advantage of brand new brand development effort focused on competing exhibition style
CHIC2009 had enough of this year's addiction to become a well-deserved brand ultimate PK witness. March 26, "China's TOP ten children's clothing brand" in the "jingle cats", "Lawlandee", "pig Banner" and other brands to 7 will continue to develop the children's wear market. The “big-eyed frogâ€, “water-babyâ€, “Babbean†and other well-selling products also actively participated in the exhibition; children's products, infant products and children's wear-related industrial products participated in the exhibition, capturing market share at different levels. The foreign cartoon brand authorization form showed clearly on CHIC2009: In addition to the “Disney†brand that entered the domestic market, for the first time, the overall image appeared in the overseas exhibition area, bringing with them the “Mickey Mouse†and “Donald Duck†series of apparel exhibits. For the first time, "M&Q" from South Korea displayed its classic apparel products in the children's wear area.
In the face of crisis, reshaping the Chinese clothing brand after the crisis is the primary task. While taking the pulse of the future direction of China's garment industry, we must make the decision-making step of enlightening thinking and innovative thinking!
Mr. Liu Zhao, the general manager of Micao, interviewed by reporters, confidently disclosed to reporters the cheats of the cat to win the market.
"China's top ten children's clothing brand" jingle cat, this year is no longer a single shot immediately "battlefield" friends. It joined hands with four brothers brands such as the Big-eyed Frog to perform its "Gourd Bros." effect and launched a strong lineup of ice-breaking methods. Together with the dreams of the "Dingdang Cat", it is accompanied by a dream. Airlines, escalating to the goal of upgrading the treasure island!
Promotion strategy:
In December 2008, the National Tour City Sale, in response to the country's domestic demand to stimulate the market, Dangdang Cat first held this "guerrilla-style" patrol promotion activities, buy "100 yuan to send 120 yuan" promotional sales, although in 08 In November of the year, many children's wear brands and new products began to enter the discount battle as soon as the new products are on the market. However, when Jingle Cat buys a “100 yuan to send 120 yuan†promotion, it will be able to make quarterly products without reducing the sales of new products. To consumers.
At the end of last year, the financial crisis was quietly invading the domestic market, resulting in many children's clothing brand new listing immediately put a 40% discount, but still sold the deserted scene! For various reasons, marketing promotions, other brands have not dared to act rashly! In China's so many children's wear brands, only "Dangdang" dared to take such a big risk, held a national patrol to buy "100 yuan to send 120 yuan" promotional activities! And it was this move to win or lose. Jingle cat confidently rolled up a frenzy of children's clothing sales in China, and became a hot topic for media coverage.
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