Tianyi stationed in the French market high-end positioning praise

The Chinese women's brand TANGY Collection has recently successfully entered the fashion boutiques in the 6th district of Paris, France. It has become one of the few Chinese high-end clothing brands that directly face French high-end consumers in the French market.

Tianyi clothing brand entered the French market this time, and it has been well received by the industry. Many authentic Parisians also came to know the clothing from China's high-end levels through the brand, which changed the inherent impression that Chinese clothing was low in price and low in grade, and played an active role in promoting the promotion of high-end clothing brands in China.

Tianyi Garments has always been adhering to the design philosophy of “respecting nature and being close to nature”. The brand designer Liang Zi carefully selected “Chen silk” as the fabric of the brand.

The crepe is a unique traditional Chinese silk fabric that has been used for more than 500 years. Silk silk is a silk fabric made from mulberry silk and white gauze. It is dyed with dozens of steps such as juice, dip, drying, and natural river mud by using wild Chinese herbal medicine dioscorea as a dye.

The two sides of the finished silk crepe are black and brown in two different colors. Its color is bright and smooth on the black surface, such as leather. The brown surface is ancient and soft, such as ancient pottery and has a natural cracking texture. Due to the medicinal properties of the yam juice, the silk crepe also has anti-allergic, itching and other effects.

Tianyi Garment has once participated in the WHO'S NEXT exhibition in Paris, and has successfully selected the “Fashion Trends” display unit of the exhibition with its unique international design philosophy that integrates Chinese traditional features.

At the same time, the brand also held a costume exhibition seminar at the French Institute of Fashion in Paris in July of this year. Designer Liang Zi’s unique design concept was thus highly regarded by the French fashion community. She was also hailed by the “Bazaar” magazine. It is "a master of environmental protection in the Chinese fashion industry."