Dior - flower buds blooming at the fingertips

Created in Paris in 1946 by Christian Dior

In the 1950s, Dior began an attempt to create jewelry.

In 1952, Dior authorized Michel Marr to make jewelry for his collection.

From 1952 to 1956, Mare provided Dior with innovative and unique jewellery design, and its flowers in the unicorn shape pin has become a hot spot for collection.

In 1998, Victor Wad Castellard was appointed as the chief designer of Dior Fine Jewelry and has since become Dior's jewelry queen. Inspired by the tradition of Christian Dior, Victor Wad draws inspiration from the spirit of high fashion design, using Dijon's ribbons, feathers, bows and valleys with the rich and luxurious imagination of champagne foam. Lilies and even the country gardens are transformed into jewels. Dior's logo has also become one of her design elements, frequently appearing in her work, enhancing the brand's affinity with a small and playful jewel language. In terms of craftsmanship, Victor Wad is extremely rigorous and serious. She stressed: "The world of luxury goods should be calm and calm."

In 2004, the launch of the "chain ring", flying personality,

The new "chain-shaped" jewellery in 2006 is a combination of minimalist style and slim and feminine elements.

In 2007, DIOR launched the new high-end jewelry series CHARMS DE DIOR in China. The combination and matching of different series has created a new design concept for DIOR high-end jewelry, which makes people attractive by its distinctive and new style.

The recently launched limited-edition ring "eye shadow" has wonderfully crossed the boundaries between jewelry and cosmetics.

Brand management:

Dior's name "Dior" is a combination of "God" and "Gold" in French. The brand named Christian Dior (CD).

Dior Jewelry has always followed the aesthetic concept of founder Christian Dior, drawing inspiration from the brand's classic women's wear and charm, expressing respect for beauty and recollection of Mr. Dior.

Dior's flagship store is located in the fashionable sanctuary of Paris. Each year, Dior will launch two high-end jewellery collections, each of which is 100% handmade. There are more than 20 models in the spring series, and in the winter, due to Christmas and New Year, there are often more than thirty or forty.

Dior is different from the story of the “oui” series. In French, oui is the meaning of yes, which is to condense the gentle words on the wedding, “Yes, I am willing”. In Dior's world, this word that has been used too much and neglected has turned into a noble ring. Dior's "oui" ring, witnessed the strong love and the "hands of the child, and the old man" state of mind.

Sales:

Dior's flagship store is located in the fashionable sanctuary of Paris.

From Paris to Cuba, Mexico, Canada, Australia, the United Kingdom, Japan, China and other countries, in a few years, a huge commercial network has been established around the world.

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