Nochi (N & Q) Mode Selected as North American University Business Model Research Center's First Case

September 21, hosted by HSBC Business School of Peking University, was held at the Zhonghai Pavilion Hotel in Longgang District, Shenzhen. The "Forum on the Internationalization of Business Models and the Establishment of the Business Model Research Center of the United States Northwestern University" was held. At the inauguration ceremony of Northwestern University's Business Model Research Center, Frank Mulhern, vice president of Northwestern University's Integrated Marketing Communication Institute, announced that Knoch's "SPA Model with Chinese Characteristics" was selected as the first case of Northwestern University's Business Model Research Center, Odd chairman Ding Hui issued a certificate. As the active explorer and practitioner of SPA mode in China, Nochi was invited by HSBC Business School and met with Frank Mulhern, Vice President of Peking University Haicheng Wei Wei, Vice Dean of HSBC School of Peking University, School of Economics and Management of Tsinghua University Professor Zhu Wuxiang and other authoritative experts to conduct business case practice dialogue. Knoch rich Chinese style SPA (SPA is the abbreviation of Specialty Retailer of Private Label Apparel, literal translation of its own brand of clothing retailers professional) model is the focus of dialogue. It is understood that after the announcement of the first study of the Nochi model as a research center, the research team at HSBC Business School and Northwestern University of the United States will conduct an in-depth study of the results of Nuoci's innovative use of the SPA model and prepare the case for publication , And is expected to be compiled into the Harvard case library to share with the world. Prior to this, Knoch's "CRM and Database Marketing" was compiled into the EMBA textbook by Northwestern University as a case study, and in 2011 was compiled by Harvard University's Harvard Case Library. Innovative use of SPA model representative Since the odd start odd fashion brand in 2001 to explore the road, after more than 10 years of exploration and development, as well as the integration of the supply chain, and gradually established in 2007 SPA business model, namely With its own brand of professional retailers, a pioneer in the domestic SPA mode. In the process of development, Nuoqi skillfully combined the "membership database marketing" into the SPA mode, making the precise supply of SPA mode further enhanced and initially formed the SPA mode with Chinese characteristics. The "Innochi Customer Relationship Management and Database Marketing" independently developed by Nokia Siemens Networks was compiled into the EMBA teaching materials by Northwestern University in 2010 as a case study. In 2011, it was compiled into the Harvard Case Database of Harvard University. "Our model is different from the traditional clothing brand. Our model is terminal retail first, through the control of the retail terminal, directly feel the market demand and changes, and then quickly respond to product development, production, supply and sales That is, grasping the product development and retail terminals at both ends of the "smile curve" will outsource the production of lower added value, "explains Ding Hui. At present, this kind of "rapid supply strategy of market-oriented products" is the most advanced business model in the apparel industry in the world. The international successful brands such as ZARA in Spain, H & M in Sweden, and UNIQLO in Japan adopt this mode. Innovations driven steady development Nokia In recent years, China's shoe industry, "stock crisis" full outbreak. Analysis of the industry, which is mainly caused by the traditional provincial-level apparel brand agency system and "order system" model. Traditional Chinese brands to take a level to the agents, franchisees Yahuo product supply model, lead easily lead to the product is too long, with no direct control of the terminal demand information, can not be timely response to the market, easily lead to inventory backlog . Today, in the face of industry crisis, after a bit of a siege in Quanzhou, the brand-name footwear industry in Quanzhou is about to start the "Second War". From the over-reliance on the wholesale business model to the retail-oriented consumer-oriented business model . At the same time, in order to more effectively improve the customer's purchase rate and purchase rate, they also continue to deepen supply chain management and optimize channel construction. And for many years has been committed to channel construction Noci, one hand control product development design, the one hand the retail terminal for direct management, all production outsourcing, direct consumer. In order to further enhance the response speed of the supply chain, Nuoqi committed to the entire supply chain information management, and independent research and development IEAP system, from retail terminals to headquarters in all aspects of real-time information sharing and feedback through the timely analysis of the stored information feedback , Response, in order to chase single production and new product development in advance to prepare. The speedy supply chain management mode not only makes quick response to the market demand and reduces the circulation cost of products, but also effectively controls the product inventory risk in the mode of supply with many batches and few batches. In addition, Nuocqi's "Member Database Marketing" deeply excavated the needs of its members, realized the accurate supply of products, and reduced the risks brought by the blind development and supply of products. In recent years, the overall decline in China's footwear industry environment, Nuoci with advanced business models and innovation and development, each year has maintained a low level of inventory and a certain degree of growth, has been widely concerned and recognized by the community. In May this year, the Fujian provincial party committee secretary You Quan, the governor Su Shulin rate provincial Party committee, provincial government inspection team, accompanied by the Secretary of Quanzhou Huang Shaoping, the mayor Zheng Xincong and other leaders came to Fujian Nochi Co., Ltd. inspection work, in-depth Learn about Innocence's innovative business model and modern information management. In addition, Knoc won the "7th China Apparel Brand Award of the Year" Innovation Award and the "Top Ten Competitiveness of China's Textiles and Clothing Industry" by the China National Garment Association for its innovative business model and application. SPA mode to lead the Chinese garment industry change According to the United States, Harvard University, Textile and Apparel Research Center has predicted the consumer market, the general public for the general public to wear the basic categories of clothing will become the mainstream of consumer spending, and SPA mode of clothing retail format is for mass consumption group. At present, the great success of enterprises implementing SPA mode in the world shows that the shopping habits of mass consumers are leading the development of the garment retail industry. SPA mode into China only a few years, at present China has not formed a real SPA mode system, all still in the development stage. However, judging from the existing achievements, Knoch made quite good achievements in learning from the SPA model and innovated and developed the Chinese-style SPA model in light of the characteristics of China's domestic market. A well-known domestic fashion industry experts said in an interview that the SPA mode will continue its development and innovation in China for a long time to come. Obviously, SPA mode has become the main force to lead the revolution in China's garment industry. "This Nochi SPA model with Chinese characteristics was selected as the first case of the Northwestern University Business Model Research Center and is recognized by the society and industry for the business development mode of Noci Now operating in the garment industry through the SPA model has been born A number of international giants, such as ZARA, H & M, GAP, UNIQLO, etc., this business model in the Chinese apparel industry's future development of great reference. "Ding Hui said the future core values ​​of SPA is not pre-competition, and Is the sale of competition, the exact speed competition, only faster, lower inventory, in the market to win more long-term development.

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